What is Upkeep?
Upkeep operates as a specialized digital marketplace and booking engine designed to bridge the gap between medical spa providers and their clientele. The platform eliminates the friction of manual appointment scheduling, allowing users to discover, book, and manage aesthetic treatments through a centralized mobile interface. By positioning itself as an essential utility for both first-time visitors and recurring patients, Upkeep is transforming the operational efficiency of medical spas. The company's market position is defined by its focus on user experience and the seamless integration of booking workflows, which addresses the increasing demand for on-demand wellness services in a post-digital landscape.
How much funding has Upkeep raised?
Upkeep has raised a total of $2M across 1 funding round:
Angel/Seed
$2M
Angel/Seed (2022): $2M with participation from Anthemis Female Innovators Lab Fund and 1517 Fund I
Key Investors in Upkeep
Anthemis Female Innovators Lab Fund
A venture capital firm focused on early-stage fintech and embedded finance, with a specific mandate to support female-led startups.
1517 Fund I
A venture capital and private equity firm specializing in pre-seed and seed investments, established in 2015 and based in San Francisco.
What's next for Upkeep?
Looking ahead, the infusion of capital will likely be directed toward aggressive market penetration and the enhancement of the platform's backend capabilities. As Upkeep scales, the focus will shift toward deepening its integration with medical spa management systems and expanding its geographic reach. The company is expected to leverage this major strategic investment to solidify its status as a leader in the beauty tech vertical, potentially exploring new service categories or loyalty-driven features that increase user retention. With the current funding context indicating a transition toward enterprise-level operations, Upkeep is poised to set new standards for digital engagement in the medical aesthetics market.
See full Upkeep company page
