What is Unlisted?
Unlisted Software, Inc. operates as a specialized residential real estate technology platform designed to unlock the potential of off-market properties. By providing a digital infrastructure where homes not currently listed for sale can be explored by prospective buyers and agents, the company addresses a significant information asymmetry in the housing market. The platform serves as a bridge between homeowners considering future liquidity events and buyers seeking exclusive access to inventory, effectively transforming the off-market segment into a transparent and actionable marketplace. This model positions Unlisted as a critical player in the proptech ecosystem, focusing on high-growth potential within the residential sector.
How much funding has Unlisted raised?
Unlisted has raised a total of $2.3M across 1 funding round:
Angel/Seed
$2.3M
Angel/Seed (2024): $2.3M with participation from Vc 414, StageNext Fund, and HearstLab
Key Investors in Unlisted
Vc 414
VC 414 is an early-stage venture capital firm based in Milwaukee that focuses on investing in high growth potential technology startups. They specialize in B2B and B2B2C pre-seed and seed stage companies that address legacy challenges and promote economic sustainability.
StageNext Fund
StageNext Fund is a network-driven venture fund that invests in high-growth companies led by women with prior business-building experience. The fund aims to be the strategic capital of choice for women-led growth companies seeking smart money and value-add investors.
HearstLab
HearstLab is a corporate venture fund that provides cash investments and services to early-stage, women-led startups across various sectors. The fund offers not only financial backing but also strategic support, mentorship, and access to a network of female founders.
What's next for Unlisted?
Looking ahead, Unlisted is poised to leverage its recent capital infusion to accelerate its go-to-market strategy and deepen its technological moat. The company's focus on the off-market segment provides a distinct competitive advantage, allowing it to capture demand that remains invisible to traditional Multiple Listing Services (MLS). Strategic priorities likely include the expansion of its agent network, the refinement of its data-driven matching algorithms, and the potential integration of financial services to streamline the transaction process. As the firm scales, its ability to maintain high-quality inventory while managing the complexities of private real estate negotiations will be the primary determinant of its long-term market dominance. The backing from specialized venture firms suggests a clear path toward institutionalizing its platform and achieving sustainable, long-term growth in the competitive proptech landscape.
See full Unlisted company page
