What is Universal Standard?
Founded in 2015 by Polina Veksler and Alexandra Waldman, Universal Standard operates as a pioneer in the size-inclusive fashion movement. The company distinguishes itself by offering a comprehensive range of sizes from 00 to 40, effectively democratizing the shopping experience. Beyond its product line, the brand has introduced innovative programs such as Fit Liberty, which allows customers to exchange garments as their sizes fluctuate, thereby fostering long-term brand loyalty and addressing the inherent inefficiencies of traditional retail sizing models. By consulting with global brands on inclusivity and maintaining a high-quality, elevated essential aesthetic, Universal Standard has moved beyond a niche startup to become a standard-bearer for the future of retail.
How much funding has Universal Standard raised?
Universal Standard has raised a total of $2.7M across 3 funding rounds:
Private Equity
$850K
Other Financing Round
$1.5M
Debt
$350K
Private Equity (2016): $850K, investors not publicly disclosed
Other Financing Round (2017): $1.5M led by Red Sea Ventures and Jason Fiedler
Debt (2020): $350K supported by PPP
Key Investors in Universal Standard
Red Sea Ventures
Red Sea Ventures is a New York City-based venture capital fund that invests in early-stage technology-enabled companies aimed at transforming industries and enhancing consumer experiences.
PPP
Public-Private Partnership
Jason Fiedler
Undisclosed investor participating in the funding round.
What's next for Universal Standard?
With the support of its recent capital influx, Universal Standard is well-positioned to scale its enterprise-level operations and deepen its influence on industry-wide standards. The company is expected to leverage this investment to enhance its digital infrastructure, potentially expanding its proprietary Fit Liberty program and further integrating its inclusive design philosophy into broader retail partnerships. As the brand continues to challenge the status quo, its focus will likely remain on operational efficiency and the continued promotion of Fashion Freedom, ensuring that its business model remains both profitable and socially impactful in an increasingly conscious consumer market.
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