What is UnderTow?
UnderTow operates as a specialized, immersive hospitality venture under the Barter & Shake Creative Hospitality umbrella. Since its inception in 2016, the brand has distinguished itself through a highly curated, narrative-driven environment that transports patrons into the world of a turn-of-the-century spice trader's clipper ship. Beyond its reputation for rare rums and innovative mixology, the company has demonstrated operational agility, particularly in its ability to adapt to stringent health and safety protocols during the global pandemic. By integrating retail merchandise with a world-class service model, UnderTow has established a robust business model that prioritizes both guest experience and long-term brand equity.
How much funding has UnderTow raised?
UnderTow has raised a total of $138K across 1 funding round:
Debt
$138K
Debt (2021): $138K with participation from PPP
Key Investors in UnderTow
PPP
Public-Private Partnership
What's next for UnderTow?
Looking ahead, the strategic deployment of this latest financing will likely focus on optimizing the operational capacity of the new Century Grand facility. As the company scales its presence, the focus remains on maintaining the high-touch, immersive standards that define the UnderTow experience. Future growth trajectories may involve further diversification of their retail offerings and the potential for additional thematic hospitality concepts. By prioritizing employee stability and operational excellence, the management team is setting a foundation for sustained growth in the post-pandemic hospitality landscape, ensuring that the brand remains a cornerstone of the Arizona nightlife economy.
See full UnderTow company page
