What is UnderTow?
UnderTow is an immersive, exotic cocktail bar located in Phoenix, Arizona, established in August 2016 by the Barter & Shake Creative Hospitality group. The bar offers a unique tropical experience, transporting guests to the belly of a spice trader's Clipper ship, complete with custom-designed décor and special effects. It is known for its extensive collection of rare rums and signature merchandise. Despite facing challenges during the COVID-19 pandemic, including a temporary closure, UnderTow successfully navigated operational adjustments and reopened, demonstrating resilience. The company has since relocated to a new, larger venue within the Century Grand building, aiming to continue providing unparalleled cocktail-centric guest experiences.
How much funding has UnderTow raised?
UnderTow has raised a total of $138K across 1 funding round:
Debt
$138K
Debt (2021): $138K with participation from PPP
Key Investors in UnderTow
PPP
Public-Private Partnership
What's next for UnderTow?
With the recent strategic investment and the relocation to a new, enhanced venue, UnderTow is poised for continued expansion and operational refinement. The company's focus on creating unique, immersive guest experiences, coupled with its resilience in adapting to market challenges, positions it favorably for future growth. Future capital deployment will likely concentrate on enhancing the bar's signature offerings, expanding its merchandise line, and potentially exploring further market penetration within the premium cocktail bar segment. The company's commitment to employee well-being and adherence to stringent operating guidelines also signal a stable foundation for sustained success.
See full UnderTow company page
