What is Underground Cellar?
Underground Cellar revolutionizes the wine purchasing experience by enabling customers to swap ordinary wines for rare, high-value selections at no additional cost. The company curates daily collections featuring esteemed wineries from Napa Valley and beyond, granting consumers access to coveted collector-grade bottles. With a commitment to swift, dependable shipping and over two decades of industry expertise, Underground Cellar targets discerning wine enthusiasts aiming to enrich their collections with exceptional and exciting finds.
How much funding has Underground Cellar raised?
Underground Cellar has raised a total of $16.3M across 4 funding rounds:
Debt
$2.7M
Unspecified
$1M
Debt
$150K
Series A
$12.5M
Debt (2013): $2.7M, investors not publicly disclosed
Unspecified (2014): $1M, investors not publicly disclosed
Debt (2020): $150K supported by PPP
Series A (2021): $12.5M featuring Bling Capital, Golden Ventures, and Accomplice
Key Investors in Underground Cellar
Bling Capital
Bling Capital is an early-stage venture fund focused on assisting seed-stage entrepreneurs in finding product-market fit and scaling effectively, with a portfolio including notable companies like Lyft and Palantir.
Golden Ventures
Golden Venture Partners is a mobile-focused seed and early-stage venture capital fund that provides funding and mentorship to entrepreneurs leveraging the potential of mobile products and services.
Accomplice
Accomplice and Jump Capital is a venture capital firm based in Massachusetts that invests in technology startup companies.
What's next for Underground Cellar?
The recent major strategic investment positions Underground Cellar for accelerated expansion and enhanced operational capabilities. This enterprise-level funding is anticipated to fuel advancements in inventory acquisition, logistics, and customer engagement strategies. By leveraging this capital, Underground Cellar is poised to solidify its market leadership, further innovate its unique wine-swapping model, and broaden its reach to a global audience of wine aficionados seeking exclusive and high-quality acquisitions.
See full Underground Cellar company page
