What is Unacast?
Unacast operates at the intersection of big data and physical world analytics, offering a comprehensive suite of tools that translate human mobility patterns into actionable business intelligence. The company serves a diverse clientele across both private and public sectors, enabling organizations to make data-driven decisions regarding site selection, urban planning, and consumer behavior analysis. By prioritizing privacy-friendly methodologies, Unacast has distinguished itself as a reliable partner for enterprises seeking to navigate the complexities of location-based data without compromising ethical standards or regulatory compliance. Its platform is essential for stakeholders aiming to unlock the potential of physical world data to drive commercial and societal value.
How much funding has Unacast raised?
Unacast has raised a total of $68.1M across 5 funding rounds:
Angel/Seed
$1.6M
Series A
$5M
Series B
$17.5M
Unspecified
$16M
Private Equity
$28M
Angel/Seed (2015): $1.6M, investors not publicly disclosed
Series A (2016): $5M, investors not publicly disclosed
Series B (2018): $17.5M supported by OpenOcean, Telia, White Star Capital, and Investinor
Unspecified (2021): $16M featuring Camber Creek, White Star Capital, and Investinor
Private Equity (2025): $28M backed by Vector Capital
Key Investors in Unacast
Vector Capital
Vector Capital is a private equity firm based in San Francisco that specializes in acquiring and transforming technology companies. The firm provides strategic guidance, operational support, and capital to help businesses realize growth opportunities and improve performance.
White Star Capital
White Star Capital is a global multi-stage technology investment platform that partners with exceptional entrepreneurs to build ambitious international businesses. The firm focuses on venture investing at the Series A and B stages, as well as in digital assets and blockchain-enabled companies.
Investinor
Investinor AS is an investment company that collaborates with entrepreneurs, startups, and other investors to develop selected promising businesses into world leaders. It aims to support early-stage companies by providing capital and expertise, while also fostering a vibrant venture ecosystem.
What's next for Unacast?
With this major enterprise-level funding, Unacast is well-positioned to accelerate its product development and expand its global footprint. The strategic capital will likely be deployed to enhance the firm's proprietary analytics engine, allowing for deeper insights into real-time mobility trends. As the demand for high-fidelity location intelligence grows, Unacast is expected to scale its operations, potentially targeting new vertical markets and strengthening its competitive moat. The involvement of seasoned investors suggests a focus on long-term value creation and the continued refinement of its data-intensive software solutions, ensuring the company remains at the forefront of the location intelligence industry.
See full Unacast company page
