What is Udaan?
Udaan operates as a comprehensive B2B digital marketplace that bridges the gap between manufacturers, wholesalers, and retailers. By leveraging technology to streamline procurement and distribution, the platform facilitates trade across diverse categories including electronics, fashion, and groceries. Its market position is defined by its ability to provide small and medium-sized enterprises (SMEs) with access to a broader market, effectively reducing supply chain inefficiencies and enhancing price transparency in the Indian retail ecosystem.
How much funding has Udaan raised?
Udaan has raised a total of $2.3B across 11 funding rounds:
Series A
$10M
Series B
$50M
Series C
$225M
Series D
$865M
Debt
$10M
Multiple Rounds
$595M
Series E
$340M
Series G
$75M
Other Financing Round
$114M
Series A (2016): $10M with participation from Lightspeed Venture Partners
Series B (2018): $50M led by Apoletto, Lightspeed India, and Lightspeed Venture Partners
Series C (2018): $225M supported by Lightspeed Venture Partners and DST Global
Series D (2021): $865M featuring Tencent, GGV Capital, Altimeter Capital, Moonstone Capital, Lightspeed Venture Partners, Octahedron Capital, and DST Global
Debt (2021): $10M backed by Innoven Capital
Debt (2022): $200M with participation from Arena Investors, Tor Investments, and M&G
Debt (2022): $275M led by Microsoft
Debt (2022): $120M supported by GGV Capital and Lightspeed Venture Partners
Series E (2023): $340M featuring DST Global Solutions, Lightspeed Venture Partners, and M&G
Series G (2025): $75M backed by M&G and Lightspeed Venture Partners
Other Financing Round (2025): $114M with participation from M&G and Lightspeed Venture Partners
Key Investors in Udaan
Lightspeed Venture Partners
A global multistage venture capital firm that invests in early and growth-stage technology companies across sectors such as enterprise software, consumer, and infrastructure.
DST Global
A prominent global investment group that exclusively focuses on the internet and internet-related companies, partnering with market leaders to realize their full potential.
GGV Capital
A global venture firm that invests in local founders across the social, internet, enterprise tech, and smart tech sectors, with a long history of backing unicorn-status companies.
What's next for Udaan?
Looking ahead, Udaan is positioned to leverage its recent capital infusion to deepen its penetration into tier-2 and tier-3 markets, where the digitization of retail remains a significant growth opportunity. The company is expected to focus on enhancing its logistics infrastructure and expanding its credit-based financial services for merchants. By maintaining a focus on operational efficiency and sustainable unit economics, Udaan aims to solidify its role as the primary digital backbone for India's vast retail sector, potentially preparing for future public market entry as it matures beyond its current growth-stage financing.
See full Udaan company page
