What is Two Robbers?
Founded in 2017, Two Robbers emerged from a grassroots effort in Philadelphia to redefine the hard seltzer category through superior flavor profiles and a distinct brand narrative. By prioritizing high-quality ingredients and a transparent production process, the company has successfully transitioned from a backyard operation to a recognized player in the craft beverage market. Their market position is defined by a commitment to authenticity and a disruptive approach to traditional alcohol distribution, allowing them to capture significant mindshare among health-conscious and flavor-focused consumers who demand more from their beverage choices.
How much funding has Two Robbers raised?
Two Robbers has raised a total of $6M across 1 funding round:
Series A
$6M
Series A (2021): $6M with participation from Nelson Peltz and Brand Foundry Ventures
Key Investors in Two Robbers
Nelson Peltz
A prominent investor and activist known for his extensive experience in the consumer goods and food and beverage sectors.
Brand Foundry Ventures
A venture capital firm specializing in creating and developing innovative consumer brands with a focus on building strong market identities.
What's next for Two Robbers?
With the recent capital deployment, Two Robbers is well-positioned to scale its operational infrastructure and broaden its distribution network. The strategic focus will likely shift toward enhancing supply chain efficiencies and deepening market penetration in key urban centers. As the company moves beyond its initial growth phase, the emphasis will remain on maintaining product integrity while navigating the complexities of the broader beverage industry. By leveraging the expertise of its backers, Two Robbers aims to solidify its status as a premium contender in the hard seltzer space, potentially exploring new product lines or expanded retail partnerships to sustain its upward trajectory.
See full Two Robbers company page
