What is Twid?
Twid operates within the fintech and loyalty program sectors, developing a unique platform that transforms existing reward points into a universal currency. This fungible payment instrument can be seamlessly utilized across Twid's extensive network of affiliated merchants and brands. By creating a unified ecosystem for loyalty points, Twid aims to enhance consumer engagement and provide greater utility for accumulated rewards, positioning itself as a key player in the digital payments and customer loyalty landscape.
How much funding has Twid raised?
Twid has raised a total of $14.5M across 2 funding rounds:
Unspecified
$2.5M
Series A
$12M
Unspecified (2021): $2.5M with participation from Kunal Shah, Surge, and BEENEXT
Series A (2022): $12M led by Google, Surge, Rakuten, Inc (Venture Capital, and Beenext
Key Investors in Twid
Google, a subsidiary of Alphabet Inc., is a global technology giant focused on organizing the world's information and making it universally accessible. Their investment in Twid suggests a strategic interest in the evolving digital currency and loyalty program space.
Surge
Surge is an accelerator program that provides capital, community, and support to early-stage companies, particularly those focused on the India and Southeast Asian markets. Their participation indicates confidence in Twid's foundational growth and market potential.
Rakuten, Inc (Venture Capital)
Rakuten Capital is the corporate venture capital arm of Rakuten Group, a global internet services company. They invest in transformative technologies, particularly in FinTech and e-commerce, indicating a strategic alignment with Twid's business model.
What's next for Twid?
With the recent infusion of major strategic capital, Twid is poised for significant growth and market penetration. The company is likely to focus on expanding its merchant network, enhancing its technological infrastructure, and potentially exploring new geographical markets. This enterprise-level funding suggests a strategic push towards scaling operations, solidifying its position as a leader in the rewards point monetization space, and further integrating its currency into broader e-commerce and payment ecosystems.
See full Twid company page
