What is twelveNYC?
Headquartered in Brooklyn, twelveNYC operates as a sophisticated design and production agency that serves as a critical partner for high-profile brands in the beauty, fashion, and consumer goods sectors. Since its inception in 2005, the firm has evolved into a comprehensive solution provider, managing the entire lifecycle of brand merchandise and custom packaging. Its service portfolio is expansive, covering creative direction, product ideation, and the development of private label retail collections.
Beyond design, twelveNYC distinguishes itself through a robust global supplier network and integrated operational services. The company manages kitting, fulfillment, and global compliance, ensuring that brand identity is maintained from the initial concept phase through to final delivery. This holistic approach allows twelveNYC to function as an extension of its clients' internal teams, providing the agility required for influencer seeding programs and large-scale retail rollouts.
How much funding has twelveNYC raised?
twelveNYC has raised a total of $1.2M across 2 funding rounds:
Debt
$350K
Debt
$816K
Debt (2020): $350K with participation from PPP
Debt (2021): $816K led by PPP
Key Investors in twelveNYC
PPP
Public-Private Partnership
What's next for twelveNYC?
With the support of its recent capital infusion, twelveNYC is well-positioned to accelerate its expansion into new market verticals and enhance its technological infrastructure. The company is expected to focus on optimizing its global supply chain, potentially integrating more advanced kitting and fulfillment automation to meet the rising demand for rapid-turnaround merchandise programs.
Strategic priorities likely include deepening its footprint in the influencer marketing ecosystem and expanding its private label capabilities. As the agency continues to scale, the focus will remain on maintaining high-touch creative standards while leveraging its financial backing to secure more favorable production efficiencies. This growth phase is critical for twelveNYC as it seeks to solidify its status as a premier partner for global brands requiring seamless, end-to-end production solutions.
