What is TVTY?
Founded in 2012 in Paris, TVTY specializes in Moment Marketing, a sophisticated methodology that enables advertisers to optimize digital campaigns—including Search, Social, Display, and Video—by syncing them with live TV commercials. By utilizing real-time detection, the platform ensures that digital ad spend is triggered precisely when a brand's TV spot airs, maximizing impact and consumer engagement. With a dedicated team of over 40 experts operating out of Paris, London, and New York, TVTY provides the infrastructure necessary for brands to maintain a cohesive cross-channel narrative. The company's market position is defined by its ability to bridge the gap between traditional broadcast media and the high-speed, data-driven world of digital advertising.
How much funding has TVTY raised?
TVTY has raised a total of $11.2M across 2 funding rounds:
Unspecified
$4.5M
Private Equity
$6.7M
Unspecified (2014): $4.5M with participation from Partech Ventures and 360 Capital Partners
Private Equity (2016): $6.7M led by Partech International, 360 Capital Partners, and Serena
Key Investors in TVTY
Partech Ventures
A global investment firm providing capital and strategic support to entrepreneurs at seed, venture, and growth stages across multiple continents.
360 Capital Partners
A venture capital firm focused on innovation at scale, primarily targeting high-growth opportunities within the European technology landscape.
Serena
A venture capital firm founded in 2008 that supports ambitious entrepreneurs in building scalable digital businesses through operational resources and community access.
What's next for TVTY?
Looking ahead, the recent capital injection is expected to accelerate TVTY's international expansion and further refine its real-time analytics capabilities. As the advertising industry shifts toward more automated, event-driven buying models, TVTY is well-positioned to capitalize on the convergence of TV and digital media. The strategic focus will likely involve deepening its integration with major platforms like Amazon and expanding its footprint in emerging markets. By maintaining its commitment to technological innovation and operational excellence, TVTY aims to set the standard for how global enterprises manage their media synchronization strategies in a real-time, multi-screen environment.
See full TVTY company page
