What is tvScientific?
tvScientific operates the first performance advertising platform engineered for connected TV (CTV). By merging the broad reach of television with the granular targeting and measurability of digital marketing, the company enables businesses to drive tangible actions and purchases. Its self-managed solution empowers performance marketers with the agility to test and learn within the CTV space. Leveraging proprietary deterministic ID technology, tvScientific achieves scalable consumer audience segmentation and provides marketers with real-time reporting, including precise attribution and ROAS calculations. Co-founded by industry veterans in programmatic advertising, digital media, and ad verification, tvScientific is an Idealab company headquartered in Pasadena, California.
How much funding has tvScientific raised?
tvScientific has raised a total of $56.4M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$20M
Other Financing Round
$9.4M
Series B
$25.5M
Angel/Seed (2021): $1.5M, investors not publicly disclosed
Series A (2022): $20M led by Norwest Venture Partners
Other Financing Round (2024): $9.4M supported by Progress Ventures, AperiamVentures, Bertelsmann Digital Media Investments, and S4U Ventures-Make
Series B (2025): $25.5M featuring Norwest Venture Partners, Roku, NewRoad Capital Partners, Second Alpha Partners, S4S Ventures, and Progress Ventures
Key Investors in tvScientific
Norwest Venture Partners
Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm founded in 1961, with a focus on various technology sectors and a presence in India and Israel.
Progress Ventures
Progress Ventures is a venture capital firm specializing in early-stage, technology-driven companies in advertising, marketing, and media, focusing on businesses with product-market fit and growth potential.
AperiamVentures
Aperiam Ventures is a leading adtech and martech venture capital firm providing investment and advisory services, with expertise in digital transformation and strategic consulting for the advertising and marketing industries.
What's next for tvScientific?
The substantial enterprise-level funding and recent strategic investment signal a strong market validation for tvScientific's unique approach to CTV advertising. This capital will likely fuel further development of its proprietary ID technology, enhance its real-time analytics dashboard, and expand its market penetration. As the CTV advertising landscape continues to evolve, tvScientific is strategically positioned to capture a larger share by offering unparalleled performance measurement and audience targeting capabilities, driving significant return on ad spend for its clients.
See full tvScientific company page
