What is tvScientific?
tvScientific operates at the intersection of traditional television advertising and digital performance marketing. The company's proprietary platform is designed to offer a self-managed solution for performance marketers, enabling agile testing and learning within the TV advertising space. By leveraging unique deterministic ID technology, tvScientific can segment and target consumer audiences at scale, providing real-time reporting, including precise attribution and ROAS calculations. Co-founded by executives with extensive backgrounds in programmatic advertising, digital media, and ad verification, tvScientific aims to revolutionize how businesses measure and optimize their TV ad spend.
How much funding has tvScientific raised?
tvScientific has raised a total of $56.4M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$20M
Other Financing Round
$9.4M
Series B
$25.5M
Angel/Seed (2021): $1.5M, investors not publicly disclosed
Series A (2022): $20M led by Norwest Venture Partners
Other Financing Round (2024): $9.4M supported by S4U Ventures-Make, AperiamVentures, Bertelsmann Digital Media Investments, and Progress Ventures
Series B (2025): $25.5M featuring Progress Ventures, NewRoad Capital Partners, Norwest Venture Partners, Roku, S4S Ventures, and Second Alpha Partners
Key Investors in tvScientific
Progress Ventures
Progress Ventures is a venture capital firm that specializes in investing in early-stage, technology-driven companies within the advertising, marketing, and media sectors. They focus on businesses that demonstrate product-market fit and have ambitious growth plans, providing them with tangible value through their unique investment approach. Their areas of interest include data management, AI and machine learning, measurement and analytics, and process automation. Progress Ventures aims to support innovative companies that are transforming the digital landscape.
NewRoad Capital Partners
NewRoad Capital Partners is an operator-led investment firm that specializes in investing in high-growth companies within the supply chain, logistics, retail, and marketing technology sectors. The firm's experienced team of investment professionals and operating partners leverage their deep sector-specific expertise to create value through collaboration and a focus on demand-driven solutions. NewRoad aims to partner with entrepreneurs and operators who share a commitment to innovation and success, providing not only capital but also industry knowledge and connectivity. With over a decade of experience and a successful track record of investments, NewRoad is dedicated to propelling companies with proven demand to their next stage of growth.
Norwest Venture Partners
Founded in 1961, Norwest Venture Partners is a global, multi-stage venture capital and growth equity investment firm. The company is headquartered in Palo Alto, California with offices in India and Israel.
What's next for tvScientific?
With its recent major strategic investment and substantial overall funding, tvScientific is poised for significant expansion. The company's focus on performance metrics and advanced targeting technology positions it to capitalize on the growing demand for accountable advertising on connected TV. Future growth is likely to involve scaling its platform capabilities, expanding its market reach, and further developing its proprietary ID technology to enhance audience segmentation and measurement accuracy. This strategic financing will empower tvScientific to solidify its position as a leader in the CTV advertising ecosystem, driving innovation and delivering enhanced value to advertisers seeking measurable results.
See full tvScientific company page
