What is tvScientific?
tvScientific operates as a pioneering performance advertising platform specifically engineered for the connected TV (CTV) ecosystem. By synthesizing the broad reach of television with the granular targeting capabilities of digital marketing, the company provides a robust solution for performance-driven marketers. Its platform facilitates test-and-learn agility, allowing brands to execute campaigns with real-time reporting and pinpoint-accurate attribution. Headquartered in Pasadena, California, and backed by Idealab, the company leverages proprietary deterministic ID technology to segment audiences at scale, effectively transforming how businesses approach TV-based customer acquisition and return on ad spend (ROAS) calculations.
How much funding has tvScientific raised?
tvScientific has raised a total of $56.4M across 4 funding rounds:
Angel/Seed
$1.5M
Series A
$20M
Other Financing Round
$9.4M
Series B
$25.5M
Angel/Seed (2021): $1.5M, investors not publicly disclosed
Series A (2022): $20M led by Norwest Venture Partners
Other Financing Round (2024): $9.4M supported by S4U Ventures-Make, Progress Ventures, Bertelsmann Digital Media Investments, and AperiamVentures
Series B (2025): $25.5M featuring S4S Ventures, NewRoad Capital Partners, Norwest Venture Partners, Roku, Second Alpha Partners, and Progress Ventures
Key Investors in tvScientific
S4S Ventures
S4S Ventures is a venture capital firm that invests in early-stage technology companies focused on the digital transformation of the marketing and advertising sectors, leveraging extensive network expertise to support portfolio growth.
NewRoad Capital Partners
NewRoad Capital Partners is an operator-led investment firm specializing in high-growth companies within the marketing technology and retail sectors, providing both capital and deep sector-specific operational expertise.
Roku
Roku is a pioneer in the streaming TV ecosystem, providing a platform that connects millions of consumers with content while offering sophisticated tools for advertisers to reach and engage audiences globally.
What's next for tvScientific?
With the infusion of this latest capital, tvScientific is well-positioned to accelerate its product development and market penetration. The strategic focus will likely center on enhancing its proprietary attribution models and expanding its footprint within the global CTV advertising market. As the industry shifts toward more data-centric media buying, tvScientific's ability to provide transparent, performance-based metrics will be critical in capturing additional market share. The company is expected to leverage its partnerships with major industry players to refine its adtech stack, ensuring that it remains at the forefront of the digital transformation currently reshaping the television advertising landscape.
See full tvScientific company page
