What is TryNow?
TryNow offers a unique platform that replicates the in-store try-before-you-buy model for Shopify Plus merchants. Consumers can trial products at home for an extended period, paying only for the items they decide to keep. This innovative approach is designed to drive profitable growth by enhancing conversion rates and increasing average order values, directly addressing key e-commerce challenges.
How much funding has TryNow raised?
TryNow has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2021): $12M with participation from Craft Ventures, Third Kind Games, Shine Capital, William Hockey, Zachary Perret, and SciFi VC
Key Investors in TryNow
Craft Ventures
Craft Ventures is a venture firm comprised of former founders and operators, specializing in building B2B technology companies and providing high-value partnership to early-stage ventures.
SciFi VC
SciFi VC focuses on early-stage companies, particularly those with defensibility derived from hard technical feats, network effects, or complex regulated industries.
Shine Capital
Shine Capital is an investment firm that provides backing to companies, likely focusing on innovative ventures within its investment thesis.
What's next for TryNow?
With this major enterprise-level funding, TryNow is poised for accelerated expansion. The strategic investment will likely fuel further platform development, enhance customer acquisition efforts, and solidify its market position. The company's focus on improving conversion and AOV through a seamless try-at-home experience positions it for sustained growth in the competitive e-commerce landscape.
See full TryNow company page
