What is TryNow?
TryNow operates as a sophisticated retail technology platform specifically engineered for Shopify Plus brands. By effectively mirroring the tactile, brick-and-mortar shopping experience within a digital environment, the company enables consumers to trial products at home before finalizing their purchases. This model not only reduces the friction associated with online shopping but also serves as a powerful catalyst for profitable growth. Through its proprietary integration, TryNow consistently drives higher conversion rates and elevates average order values, providing merchants with a distinct competitive advantage in an increasingly crowded e-commerce ecosystem.
How much funding has TryNow raised?
TryNow has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2021): $12M with participation from SciFi VC, Shine Capital, Third Kind Games, Craft Ventures, William Hockey, and Zachary Perret
Key Investors in TryNow
SciFi VC
SciFi VC invests in early stage companies. Its defensibility is derived from hard technical feats, network effects, and complex highly regulated industries. The company was founded in 2011.
Craft Ventures
Craft Ventures is a venture firm focused on building great companies, particularly in the B2B technology sector. The firm is comprised of former founders and operators who provide valuable insights and access to senior talent for early-stage companies.
Shine Capital
Shine Capital is a venture firm that provides strategic backing to high-growth technology companies, focusing on long-term value creation and operational scaling.
What's next for TryNow?
Looking ahead, the strategic deployment of this capital will likely focus on expanding the platform's reach among enterprise-level retailers and refining its predictive analytics capabilities. As the retail sector continues to evolve toward hybrid shopping models, TryNow is strategically positioned to capitalize on the demand for seamless, risk-free consumer interactions. The firm's focus on sustainable growth and operational excellence suggests a trajectory toward becoming an essential component of the modern digital retail stack, potentially paving the way for further market expansion and product diversification in the coming fiscal periods.
See full TryNow company page
