What is TryNow?
TryNow offers a unique platform that replicates the in-store shopping experience for Shopify Plus brands. Consumers can try products at home for an extended period, paying only for the items they decide to keep. This model is designed to drive profitable growth by enhancing conversion rates and increasing average order values, effectively bridging the gap between online convenience and the tangible experience of physical retail.
How much funding has TryNow raised?
TryNow has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2021): $12M with participation from Shine Capital, William Hockey, Zachary Perret, SciFi VC, Craft Ventures, and Third Kind Games
Key Investors in TryNow
SciFi VC
SciFi VC is an early-stage investment firm that focuses on companies with strong technical foundations, network effects, or operations in complex, regulated industries. Founded in 2011, they bring expertise in scaling challenging ventures.
Craft Ventures
Craft Ventures is a venture capital firm composed of experienced founders and operators, specializing in B2B technology. They provide strategic guidance and operational support to early-stage companies, aiming to be a high-value, low-maintenance partner.
Shine Capital
Shine Capital is an investment firm that has participated in TryNow's funding rounds, contributing to the company's growth and strategic development in the e-commerce sector.
What's next for TryNow?
With this substantial backing, TryNow is poised for accelerated growth and market expansion. The strategic investment will likely fuel further platform development, enhance customer acquisition efforts, and solidify its position as a leader in the try-before-you-buy e-commerce solutions sector. Future initiatives may include expanding partnerships with more Shopify Plus merchants and refining the at-home trial logistics to optimize the customer journey.
See full TryNow company page
