What is TryNow?
TryNow operates at the intersection of fintech and e-commerce, providing a specialized platform that enables Shopify Plus brands to offer a try-at-home experience. By allowing consumers to retain items for a trial period before finalizing payment, the platform effectively removes the primary friction points associated with online shopping, such as sizing uncertainty and the hesitation surrounding final sales. This model not only enhances customer trust but also drives measurable improvements in conversion rates and average order values for enterprise-level retailers. As a strategic partner to high-volume brands, TryNow serves as a critical infrastructure layer that optimizes the post-purchase experience, turning the traditional return process into a value-added service that fosters long-term brand loyalty.
How much funding has TryNow raised?
TryNow has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2021): $12M with participation from Craft Ventures, William Hockey, SciFi VC, Zachary Perret, Third Kind Games, and Shine Capital
Key Investors in TryNow
Craft Ventures
Craft Ventures is a venture firm focused on building great companies, particularly in the B2B technology sector, providing valuable insights and access to senior talent for early-stage companies.
SciFi VC
SciFi VC invests in early stage companies where defensibility is derived from hard technical feats, network effects, and complex highly regulated industries.
Shine Capital
Shine Capital is an investment firm that provides strategic backing to high-growth technology companies, focusing on long-term value creation and market disruption.
What's next for TryNow?
Looking ahead, the strategic deployment of this capital will likely focus on expanding the company's technical infrastructure and deepening its penetration within the enterprise e-commerce segment. As TryNow continues to refine its proprietary algorithms for risk assessment and inventory management, the firm is poised to capture a larger share of the retail technology market. Future growth initiatives will likely involve scaling the engineering team to support more complex merchant integrations and exploring new features that further streamline the checkout process. By maintaining its focus on profitable growth and high-value merchant partnerships, TryNow is set to remain a dominant force in the evolution of modern retail, providing the necessary tools for brands to thrive in a digital-first economy.
See full TryNow company page
