What is TrusTrace?
TrusTrace operates at the intersection of fashion technology and environmental sustainability. The platform provides a robust, blockchain-enabled architecture that allows global brands to map their supply chains with granular precision. By digitizing the flow of materials and production data, TrusTrace empowers organizations to move beyond superficial sustainability claims, providing the empirical evidence required for regulatory compliance and consumer trust. The company's core value proposition lies in its ability to integrate disparate data points into a unified, actionable dashboard, effectively turning supply chain complexity into a competitive advantage for sustainable enterprises.
How much funding has TrusTrace raised?
TrusTrace has raised a total of $31.1M across 3 funding rounds:
Unspecified
$1.1M
Series A
$6M
Private Equity
$24M
Unspecified (2019): $1.1M with participation from Backing Minds
Series A (2021): $6M led by Fairpoint Capital, BackingMinds, Industrifonden, and Fashion For Good
Private Equity (2024): $24M supported by Fairpoint Capital, Industrifonden, and Circularity Capital
Key Investors in TrusTrace
Fairpoint Capital
Fairpoint Capital manages venture capital funds that focus on minority investments in unique Nordic early-stage B2B technology companies, leveraging over two decades of experience to transform ideas into thriving ventures.
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science, with a focus on deep tech and sustainable manufacturing.
Circularity Capital
Circularity Capital is a specialist private equity firm focused on providing investment opportunities within the circular economy, supporting business growth and innovation while enhancing resource productivity.
What's next for TrusTrace?
With this major strategic investment, TrusTrace is well-positioned to accelerate its international expansion and deepen its technological capabilities. The company is expected to focus on enhancing its predictive analytics features, which assist brands in identifying and mitigating environmental risks before they manifest in the supply chain. As the regulatory landscape for corporate sustainability tightens globally, TrusTrace's role as a neutral, data-driven intermediary will likely become even more central to the fashion industry's transition toward a circular economy. Future growth will likely involve deeper integrations with enterprise resource planning systems and the expansion of its footprint into new geographic markets, further cementing its status as a leader in the ESG technology sector.
See full TrusTrace company page
