What is TrusTrace?
TrusTrace operates at the intersection of fashion technology and environmental stewardship. The platform provides a robust blockchain-enabled ecosystem designed to map supply chains, ensuring that brands can track materials from origin to final product. By facilitating granular visibility into production processes, TrusTrace empowers organizations to reduce their carbon footprint and demonstrate compliance with evolving sustainability standards. Its market position is defined by its ability to transform opaque supply networks into transparent, data-driven assets, effectively bridging the gap between ethical manufacturing and large-scale retail operations.
How much funding has TrusTrace raised?
TrusTrace has raised a total of $31.1M across 3 funding rounds:
Unspecified
$1.1M
Series A
$6M
Private Equity
$24M
Unspecified (2019): $1.1M with participation from Backing Minds
Series A (2021): $6M led by BackingMinds, Fairpoint Capital, Industrifonden, and Fashion For Good
Private Equity (2024): $24M supported by Circularity Capital, Fairpoint Capital, and Industrifonden
Key Investors in TrusTrace
Circularity Capital
Circularity Capital is a specialist private equity firm focused on providing investment opportunities within the circular economy, supporting business growth and resource productivity.
Fairpoint Capital
Fairpoint Capital manages venture capital funds that focus on minority investments in unique Nordic early-stage B2B technology companies, leveraging over two decades of experience.
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science.
What's next for TrusTrace?
With this major enterprise-level funding, TrusTrace is well-positioned to accelerate its international expansion and enhance its technological capabilities. The company is expected to focus on scaling its platform to accommodate the increasing volume of data required by global brands to meet stringent ESG reporting mandates. By deepening its integration with existing enterprise resource planning systems and expanding its footprint in key markets, TrusTrace aims to set the industry standard for traceability. The strategic backing from specialized circular economy and technology investors suggests a long-term commitment to driving systemic change within the fashion ecosystem, moving beyond simple compliance toward a fully circular and sustainable value chain.
See full TrusTrace company page
