What is TrusTrace?
TrusTrace operates at the intersection of blockchain technology and the fashion industry, providing a robust platform for Brands, Retailers, and Suppliers to achieve unparalleled supply chain traceability and transparency. The company's core objective is to foster a more sustainable fashion ecosystem by equipping global brands with tools to monitor and reduce their environmental impact, primarily through the strategic application of traceability as a foundational element. By digitizing and securing supply chain data, TrusTrace empowers stakeholders to make informed decisions, verify ethical sourcing, and enhance product authenticity.
How much funding has TrusTrace raised?
TrusTrace has raised a total of $31.1M across 3 funding rounds:
Unspecified
$1.1M
Series A
$6M
Private Equity
$24M
Unspecified (2019): $1.1M with participation from Backing Minds
Series A (2021): $6M led by Fashion For Good, Fairpoint Capital, Industrifonden, and BackingMinds
Private Equity (2024): $24M supported by Fairpoint Capital, Industrifonden, and Circularity Capital
Key Investors in TrusTrace
Fashion For Good
Fashion For Good is an organization dedicated to driving sustainable innovation within the fashion industry, focusing on scaling new solutions and technologies that reduce environmental impact and promote circularity.
Industrifonden
Industrifonden is a Swedish venture capital fund that invests in unique, scalable innovations aimed at improving society through breakthrough technologies and science, with a focus on deep tech and transformative ventures.
Circularity Capital
Circularity Capital is a specialist private equity firm focused on providing investment opportunities within the circular economy, supporting business growth and innovation while enhancing resource productivity.
What's next for TrusTrace?
With the recent influx of major strategic investment and substantial enterprise-level backing, TrusTrace is poised for accelerated growth and expanded market penetration. The company is expected to further enhance its blockchain-powered platform, potentially integrating more advanced analytics and AI-driven insights to provide deeper supply chain visibility. This capital infusion will likely fuel international expansion efforts, strengthen partnerships with key industry players, and drive innovation in sustainable fashion technology. TrusTrace's continued focus on reducing the fashion industry's environmental footprint positions it as a critical enabler of circular economy principles and responsible manufacturing.
See full TrusTrace company page
