What is TrustPilot?
Founded in 2007, Trustpilot operates as a comprehensive digital platform that bridges the gap between businesses and consumers. The company provides a transparent, open-access environment where users can share feedback, thereby helping consumers shop with confidence while delivering actionable insights to businesses. By facilitating this exchange, Trustpilot has established itself as a critical player in the reputation management and consumer intelligence sector. Its platform is designed to be scalable, allowing for the aggregation of vast amounts of data that help organizations improve their service offerings and earn consumer loyalty on a global scale.
How much funding has TrustPilot raised?
TrustPilot has raised a total of $475.8M across 9 funding rounds:
Unspecified
$900K
Series A
$4.5M
Series C
$25M
Series D
$73.5M
Private Equity
$6.9M
Debt
$20M
Angel/Seed
$55M
Other Financing Round
$240M
Stock Offering
$50M
Unspecified (2011): $900K with participation from SEED Capital
Series A (2011): $4.5M led by Nordic Venture Funds, SEED Capital, and Northzone
Series C (2014): $25M supported by SEED Capital, DFJ, Index Ventures, DFJ Esprit, and Northzone
Series D (2015): $73.5M featuring Seed Capital, Draper Fisher Jurvetson (DFJ), Northzone, Index Ventures, Molten, and Vitruvian Partners
Private Equity (2017): $6.9M backed by Molten
Debt (2017): $20M with participation from Silicon Valley Bank
Angel/Seed (2019): $55M led by Seed Capital, Sunley House Capital Management, Northzone, Index Ventures, Molten, and Vitruvian Partners
Other Financing Round (2021): $240M supported by Caledonia Investments and BlackRock
Stock Issuance/Offering (2021): $50M, investors not publicly disclosed
Key Investors in TrustPilot
BlackRock
BlackRock is a global investment management firm and one of the world's largest asset managers, providing comprehensive investment, risk management, and advisory services to institutional and individual clients across diverse asset classes.
Northzone
Northzone is a multi-stage venture capital fund with over $1.7 billion under management, known for backing category-defining businesses like Spotify, Klarna, and Trustpilot across multiple technology cycles.
Index Ventures
Index Ventures is a prominent venture firm that partners with bold entrepreneurs from seed to IPO, with a portfolio that includes industry-leading companies such as Adyen, Discord, and Figma.
What's next for TrustPilot?
Following this major strategic investment, Trustpilot is expected to prioritize the enhancement of its data analytics capabilities and the expansion of its international footprint. The current lifecycle stage, characterized by enterprise-level maturity, suggests a focus on deepening market penetration and refining the value proposition for corporate clients. As the company continues to evolve, the integration of advanced insights will likely remain a core strategic pillar, enabling businesses to better understand and respond to consumer sentiment. With the backing of high-profile institutional investors, Trustpilot is poised to maintain its leadership in the trust-based economy, potentially exploring new verticals or service enhancements that leverage its extensive review database.
See full TrustPilot company page
