What is TrustPilot?
Founded in 2007, Trustpilot operates as a comprehensive digital platform designed to foster transparency and collaboration between businesses and consumers. By hosting an open, independent repository of reviews, the company provides a dual-value proposition: consumers gain the confidence to make informed purchasing decisions, while enterprises leverage rich, actionable data to refine their service offerings and enhance customer experiences. As a neutral intermediary, Trustpilot has effectively established a global currency of trust, scaling its operations to accommodate a vast ecosystem of users and corporate partners. Its business model relies on the network effect, where increased consumer participation directly correlates with the depth and utility of the insights provided to its commercial clients.
How much funding has TrustPilot raised?
TrustPilot has raised a total of $475.8M across 9 funding rounds:
Unspecified
$900K
Series A
$4.5M
Series C
$25M
Series D
$73.5M
Private Equity
$6.9M
Debt
$20M
Angel/Seed
$55M
Other Financing Round
$240M
Stock Offering
$50M
Unspecified (2011): $900K with participation from SEED Capital
Series A (2011): $4.5M led by Northzone, SEED Capital, and Nordic Venture Funds
Series C (2014): $25M supported by DFJ Esprit, DFJ, SEED Capital, Index Ventures, and Northzone
Series D (2015): $73.5M featuring Draper Fisher Jurvetson (DFJ), Index Ventures, Seed Capital, Molten, Vitruvian Partners, and Northzone
Private Equity (2017): $6.9M backed by Molten
Debt (2017): $20M with participation from Silicon Valley Bank
Angel/Seed (2019): $55M led by Seed Capital, Index Ventures, Molten, Vitruvian Partners, Northzone, and Sunley House Capital Management
Other Financing Round (2021): $240M supported by Caledonia Investments and BlackRock
Stock Issuance/Offering (2021): $50M, investors not publicly disclosed
Key Investors in TrustPilot
BlackRock
BlackRock is a global investment management firm offering a comprehensive range of investment products, including mutual funds and alternative investments, serving institutional and individual clients worldwide.
Index Ventures
Index Ventures is a venture firm investing in the next generation of entrepreneurs from seed to IPO, partnering with founders who challenge the status quo to build enduring companies.
Northzone
Northzone is a multi-stage venture capital fund with extensive experience across disruptive technology cycles, having backed category-defining businesses like Spotify and Klarna.
What's next for TrustPilot?
With the recent influx of capital, Trustpilot is well-positioned to accelerate its international expansion and deepen its technological moat. The strategic focus will likely shift toward enhancing the platform's analytical capabilities, potentially integrating advanced machine learning to further combat fraudulent reviews and improve the granularity of business insights. As the company matures, the emphasis will remain on maintaining its status as an independent arbiter of quality, while simultaneously exploring new monetization avenues within the enterprise software space. The continued support from high-profile institutional backers suggests a long-term commitment to scaling the platform's influence across diverse global markets, ensuring that Trustpilot remains the primary destination for authentic consumer feedback.
See full TrustPilot company page
