What is TRUSTID?
TRUSTID specializes in providing advanced caller authentication, identity verification, and risk assessment solutions, primarily serving financial institutions and other large enterprises. The company's core technology leverages a caller's phone as an ownership-based authentication token. This innovative approach allows trusted callers to bypass standard security protocols, thereby streamlining the customer experience and improving operational efficiency. Simultaneously, it enables robust risk assessment for other callers, helping to combat fraud and reduce contact center operating costs. TRUSTID's solutions are designed to integrate seamlessly with existing enterprise systems, enhancing both security and customer engagement.
How much funding has TRUSTID raised?
TRUSTID has raised a total of $10.5M across 3 funding rounds:
Private Equity
$4M
Series A
$3M
Other Financing Round
$3.5M
Private Equity (2009): $4M with participation from Norwest Venture Partners and Trinity Ventures
Series A (2011): $3M led by Norwest Venture Partners and Trinity Ventures
Other Financing Round (2013): $3.5M supported by Rogers Venture Partners
Key Investors in TRUSTID
Norwest Venture Partners
Norwest Venture Partners is a global venture capital and growth equity firm with a history dating back to 1961. They invest across multiple stages and are headquartered in Palo Alto, California, with international offices.
Trinity Ventures
Trinity Ventures is an early-stage investment firm focused on supporting mission-driven entrepreneurs. They invest in a variety of industries and are known for their hands-on support and commitment to building high-impact businesses.
Rogers Venture Partners
Rogers Venture Partners is an investment firm that has participated in TRUSTID's financing rounds. Their involvement suggests a strategic interest in the identity and authentication technology sector.
What's next for TRUSTID?
The substantial enterprise-level funding and recent strategic investment indicate TRUSTID's trajectory towards scaling its operations and expanding its market reach. The company is well-positioned to further develop its identity and risk solutions, potentially exploring new verticals or enhancing its fraud-fighting capabilities. Continued investment suggests a focus on innovation and market penetration, aiming to solidify its role as a critical partner for enterprises seeking to secure their communications and optimize customer interactions. The company's acquisition by Neustar in January 2019 highlights its strategic value and successful integration into a larger identity solutions ecosystem.
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