What is TruRating?
Founded in 2014 and headquartered in London, TruRating operates at the intersection of retail technology and consumer analytics. The company provides a unique platform that enables businesses to solicit feedback from a significant majority of their customer base during the point-of-sale process. By integrating directly into payment systems, TruRating bypasses the limitations of traditional survey methods, offering a high-fidelity stream of data that is both cost-effective and representative of the broader consumer population. This approach has established the firm as a critical player in the retail intelligence landscape, helping enterprises bridge the gap between operational performance and customer satisfaction.
How much funding has TruRating raised?
TruRating has raised a total of $14.9M across 1 funding round:
Series A
$14.9M
Series A (2016): $14.9M with participation from Sandaire
Key Investors in TruRating
Sandaire
Sandaire is a multi-family office and investment firm that provides strategic capital and long-term support to high-growth enterprises.
What's next for TruRating?
Following this major enterprise-level funding, TruRating is poised to accelerate its international expansion and enhance its data processing capabilities. The capital infusion will likely be directed toward deepening its integration with global payment gateways and refining its predictive analytics engine. As the retail sector continues to prioritize data-driven decision-making, TruRating's ability to provide real-time, verified insights will be instrumental in maintaining its competitive advantage. The company is expected to focus on scaling its infrastructure to support larger enterprise clients, ensuring that its feedback mechanisms remain seamless and highly scalable across diverse retail environments.
See full TruRating company page
