What is True?
True & Co. is dedicated to designing and manufacturing comfortable and supportive women's bras and underwear, with a particular focus on empowering women through a perfect fit and diverse styles. Their well-known True Body collection exemplifies their commitment to everyday comfort and style in intimate apparel. The company aims to revolutionize the experience of wearing bras and underwear, making it a supportive and empowering daily choice for women. This focus on comfort and empowerment positions True & Co. as a key player in the intimate apparel market, catering to consumers seeking both functionality and aesthetic appeal in their foundational garments.
How much funding has True raised?
True has raised a total of $6M across 2 funding rounds:
Angel/Seed
$2M
Unspecified
$4M
Angel/Seed (2012): $2M with participation from SoftTech VC, First Round Capital, and Softbank Capital
Unspecified (2013): $4M led by Great Oaks Venture Capital, Crosslink Capital, and VegasTechFund
Key Investors in True
Great Oaks Venture Capital
Great Oaks Venture Capital is an early-stage investment firm that supports founders building transformative companies across various sectors, including software, healthcare, and enterprise solutions. They focus on Pre-Seed, Seed, and Series A rounds, providing capital and hands-on support to entrepreneurs with ambitious visions.
Crosslink Capital
Crosslink Capital partners with early-stage founders through seed and Series A investments, aiming to build category-defining companies. They offer a proprietary network, Alpha, and host numerous events annually to foster collaboration among their portfolio companies.
SoftTech VC
SoftTech VC is a venture capital firm operating within the Venture Capital & Private Equity industry, known for its investments in early-stage technology companies. The firm focuses on identifying and nurturing startups with high growth potential.
What's next for True?
With the recent major strategic investment and substantial enterprise-level backing, True is poised for significant advancements. The company is likely to leverage this capital to enhance its product innovation, expand its market reach, and potentially explore new distribution channels. The strategic nature of the recent financing suggests a focus on strengthening its competitive advantage and solidifying its position as a leader in the women's intimate apparel industry. Future developments may include scaling operations, investing in marketing initiatives, and further refining its direct-to-consumer model to meet evolving customer demands.
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