What is True?
True & Co is dedicated to designing and manufacturing comfortable and supportive women's bras and underwear, with a particular emphasis on empowering women through a perfect fit and diverse styles, including the well-regarded True Body collection. The company's core mission is to enhance the everyday experience of wearing intimate apparel, making it both supportive and confidence-boosting. Targeting women who prioritize comfort and style, True & Co aims to redefine the intimate apparel market by focusing on product innovation and customer empowerment.
How much funding has True raised?
True has raised a total of $6M across 2 funding rounds:
Angel/Seed
$2M
Unspecified
$4M
Angel/Seed (2012): $2M with participation from First Round Capital, Softbank Capital, and SoftTech VC
Unspecified (2013): $4M led by Great Oaks Venture Capital, VegasTechFund, and Crosslink Capital
Key Investors in True
Great Oaks Venture Capital
Great Oaks Venture Capital operates as an early-stage investment firm focused on identifying and supporting founders building transformative companies. The firm deploys capital across Pre-Seed, Seed, and Series A funding rounds, working closely with entrepreneurs who are solving meaningful problems across multiple sectors.
VegasTechFund
VegasTechFund is a seed stage investment fund focused on investing in founders and startups solving huge problems who are committed to building a vibrant, connected tech community in downtown Las Vegas. We see an opportunity to create a City as an incubator and aim to invest in companies who share that vision and want to build on it.
Crosslink Capital
Crosslink Capital is an investment firm that partners with ambitious early-stage founders to build category-defining companies. With a focus on seed and Series A investments ranging from $1M to $9M, the firm has a diverse portfolio across North America, boasting over 50 exits including 17 IPOs.
What's next for True?
The substantial enterprise-level funding secured by True indicates a strategic pivot towards scaling operations and potentially expanding market reach. This significant capital injection, particularly the recent strategic investment, suggests the company is poised for aggressive growth, likely focusing on product development, marketing initiatives, and enhancing its distribution channels. The consistent backing from notable investors points to strong confidence in True's business model and its potential to capture a larger share of the intimate apparel market. Future developments may include broader product line introductions and enhanced e-commerce capabilities to meet evolving consumer demands.
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