What is Troops?
Troops operates as a specialized software development firm dedicated to optimizing customer relationship management (CRM) processes. By deploying a sophisticated Slackbot, the company enables sales teams to seamlessly access, view, and modify Salesforce data directly within their existing communication workflows. This integration eliminates the friction typically associated with toggling between disparate enterprise applications, thereby enhancing productivity and data hygiene for high-velocity sales organizations. Headquartered in New York, Troops has established itself as a vital middleware layer that bridges the gap between complex backend data systems and the front-end communication tools used by modern revenue teams.
How much funding has Troops raised?
Troops has raised a total of $21.9M across 4 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$12M
Debt
$350K
Angel/Seed (2016): $2.6M with participation from First Round Capital
Series A (2016): $7M led by Susa Ventures, Aspect Ventures, Chicago Ventures, Felicis Ventures, and Flight VC
Series B (2019): $12M supported by Aspect Ventures
Debt (2020): $350K featuring PPP
Key Investors in Troops
Susa Ventures
Susa Ventures is an early-stage venture capital firm that invests in seed-stage startups, aiming to help build the next billion-dollar companies.
Aspect Ventures
Aspect Ventures, headquartered in Palo Alto, California, and established in 2014, is a venture capital firm that partners with entrepreneurs to build transformative businesses.
Chicago Ventures
Chicago Venture Partners, L.P. is a private equity investment firm specializing in buyouts, late stage growth equity investments and PIPES.
What's next for Troops?
With the recent infusion of capital, Troops is well-positioned to accelerate its product roadmap and deepen its integration capabilities across the enterprise software stack. The strategic focus will likely shift toward scaling its user base and expanding its feature set to accommodate the increasing demand for automated, data-driven sales operations. As the company matures, the emphasis will remain on maintaining its competitive edge in the SaaS market by reducing administrative overhead for sales professionals, ultimately driving higher adoption rates and long-term value for its enterprise clients.
See full Troops company page
