What is Troops?
Troops has developed a specialized software solution designed to simplify Customer Relationship Management (CRM) for sales teams. Their core offering is a Slackbot that enables sales professionals to view and modify customer data directly within Slack, leveraging seamless integration with Salesforce. This approach aims to boost productivity and efficiency by bringing critical CRM functionalities into a widely used communication platform. The company is headquartered in New York, New York.
How much funding has Troops raised?
Troops has raised a total of $21.9M across 4 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$12M
Debt
$350K
Angel/Seed (2016): $2.6M with participation from First Round Capital
Series A (2016): $7M led by Aspect Ventures, Flight VC, Chicago Ventures, Susa Ventures, and Felicis Ventures
Series B (2019): $12M supported by Aspect Ventures
Debt (2020): $350K featuring PPP
Key Investors in Troops
Aspect Ventures
Aspect Ventures is a venture capital firm based in Palo Alto, California, established in 2014, that actively partners with entrepreneurs to build transformative businesses.
Flight VC
Flight Ventures operates top syndicates on AngelList and manages an offline expansion fund, comprising 25 partners with operational and entrepreneurial expertise who actively engage with portfolio companies.
Chicago Ventures
Chicago Venture Partners is a private equity firm founded in 1998, specializing in buyouts and growth equity, with a focus on identifying great business opportunities, managerial talent, and financial capital.
What's next for Troops?
The recent major strategic investment signals a new phase of growth and development for Troops. This capital infusion is expected to fuel further product innovation, expand market reach, and enhance the capabilities of their Slackbot integration. As Troops continues to solidify its position in the sales technology landscape, this backing will likely support efforts to deepen its integration with other sales and communication tools, further optimizing the workflow for sales teams and reinforcing its value proposition in the competitive CRM software market.
See full Troops company page
