What is Troops?
Troops has developed a sophisticated Slackbot designed to streamline customer relationship management for sales teams. By enabling users to view and modify Salesforce data directly within Slack, Troops significantly reduces context switching and enhances operational efficiency. This focus on integrating essential sales tools into a widely used communication platform positions Troops as a key player in the evolving landscape of sales technology and productivity software. The company's commitment to making CRM more accessible and actionable for sales professionals is a core tenet of its product development strategy.
How much funding has Troops raised?
Troops has raised a total of $21.9M across 4 funding rounds:
Angel/Seed
$2.6M
Series A
$7M
Series B
$12M
Debt
$350K
Angel/Seed (2016): $2.6M with participation from First Round Capital
Series A (2016): $7M led by Susa Ventures, Aspect Ventures, Flight VC, Chicago Ventures, and Felicis Ventures
Series B (2019): $12M supported by Aspect Ventures
Debt (2020): $350K featuring PPP
Key Investors in Troops
Susa Ventures
Susa Ventures is an early-stage venture capital firm that invests in seed-stage startups, aiming to help build the next billion-dollar companies. They provide capital, community, and talent without taking board seats.
Aspect Ventures
Aspect Ventures, headquartered in Palo Alto, California, and established in 2014, is a venture capital firm that partners with entrepreneurs to build transformative businesses.
Flight VC
Flight Ventures is the first fund that was built by leveraging AngelList syndicates. They operate some of the top syndicates on AngelList, as well as the Flight Ventures Expansion fund.
What's next for Troops?
With the recent major strategic investment, Troops is poised for accelerated growth and further product development. The enterprise-level capital infusion suggests a focus on scaling operations, expanding market reach, and potentially enhancing its platform's capabilities. Future initiatives are likely to involve deeper integrations with other sales and productivity tools, as well as broadening its customer base within large enterprises. This strategic financing will empower Troops to solidify its position as a leader in the sales technology sector, driving innovation in how sales teams interact with their CRM data.
See full Troops company page
