What is Trip?
Trip operates at the intersection of the wellness and beverage industries, specializing in the development of drinks, oils, and gummies enriched with adaptogens and botanicals. The company is fundamentally redefining the social drinking experience by providing flavor-forward, non-alcoholic alternatives that cater to a demographic increasingly focused on mental clarity and physical balance. By moving away from traditional sugary soft drinks and alcohol, Trip has carved out a distinct market niche, leveraging high-quality ingredients to foster a loyal consumer base. Its operational model emphasizes both product innovation and a modern brand identity, which has been instrumental in its rapid scaling across the United Kingdom and beyond.
How much funding has Trip raised?
Trip has raised a total of $52M across 2 funding rounds:
Unspecified
$12M
Unspecified
$40M
Unspecified (2022): $12M with participation from Christian Angermaye and Maria Raga
Unspecified (2025): $40M, investors not publicly disclosed
Key Investors in Trip
Christian Angermayer
A prominent entrepreneur and investor known for backing high-growth ventures in the life sciences and wellness sectors.
Maria Raga
An experienced executive and strategic advisor with a focus on scaling consumer-facing digital and retail brands.
Undisclosed Institutional Backer
A strategic investment partner providing capital to support the enterprise-level expansion of high-growth consumer goods companies.
What's next for Trip?
With this major enterprise-level funding, Trip is well-positioned to accelerate its market penetration and operational capacity. The capital will likely be deployed to scale production capabilities, expand distribution networks, and deepen its research into botanical formulations. As the company transitions into its next phase of maturity, the focus will shift toward sustaining its competitive advantage in the functional beverage category while exploring new international markets. The strategic backing received ensures that Trip maintains the necessary liquidity to navigate the complexities of the wellness sector, potentially setting the stage for further product diversification and long-term brand equity growth.
See full Trip company page
