What is Trigo?
Trigo operates at the intersection of artificial intelligence and retail operations, providing a sophisticated platform that enables frictionless checkout and automated store management. At the core of its offering is a proprietary 3D engine that identifies shopping items with high accuracy, effectively eliminating traditional checkout bottlenecks. Beyond the point of sale, the company's StoreOS suite provides retailers with actionable intelligence, including predictive inventory management, real-time pricing optimization, and enhanced security protocols. By retrofitting existing physical stores with its computer vision technology, Trigo allows legacy grocery chains to compete with digital-native retailers without sacrificing their unique brand identity or store layout.
How much funding has Trigo raised?
Trigo has raised a total of $82M across 2 funding rounds:
Series A
$22M
Series B
$60M
Series A (2019): $22M with participation from Red Dot Capital, Hetz Ventures, and Vertex Ventures Israel
Series B (2020): $60M led by 83North Ltd, Vertex Ventures, Hetz Ventures, and Red Dot Capital Partners
Key Investors in Trigo
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software, leveraging their experience as former founders and operators.
Red Dot Capital Partners
Red Dot Capital Partners is a specialized investment firm providing comprehensive financial solutions and strategic backing to high-growth technology enterprises.
83North Ltd
83North is a prominent venture capital firm focused on investing in European and Israeli entrepreneurs building global technology companies.
What's next for Trigo?
Looking ahead, Trigo is poised to leverage its recent capital infusion to deepen its integration within the global grocery ecosystem. The strategic focus will likely shift toward expanding the capabilities of StoreOS, specifically in the realms of event-driven marketing and planogram compliance, which are essential for maintaining operational efficiency in high-volume environments. As the retail sector continues to undergo a rapid digital transformation, Trigo's ability to provide a seamless, data-rich environment will be a key differentiator. The company is expected to prioritize partnerships with major international retail chains, aiming to standardize its automation platform as the industry benchmark for the next generation of smart, secure, and highly efficient physical retail spaces.
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