What is Trigo?
Trigo is a computer vision startup that is reshaping the retail experience through its advanced retail automation platform. Leveraging sophisticated AI and algorithmics, Trigo's technology accurately identifies customers' shopping items, facilitating a seamless checkout process. The company collaborates with retailers to modernize existing stores while preserving their unique character and layout, enabling the secure rollout of next-generation offerings at scale. Trigo's proprietary 3D engine powers its StoreOS suite, which provides grocery retailers with solutions for predictive inventory management, pricing optimization, security and fraud prevention, planogram compliance, and event-driven marketing, thereby enhancing operational efficiency and enabling actionable insights.
How much funding has Trigo raised?
Trigo has raised a total of $82M across 2 funding rounds:
Series A
$22M
Series B
$60M
Series A (2019): $22M with participation from Red Dot Capital, Hetz Ventures, and Vertex Ventures Israel
Series B (2020): $60M led by Hetz Ventures, Red Dot Capital Partners, 83North Ltd, and Vertex Ventures
Key Investors in Trigo
Red Dot Capital Partners
Red Dot Capital Partners is a venture capital firm that likely focuses on providing strategic investment and operational support to technology companies, particularly those in the retail automation sector.
Vertex Ventures
Vertex Ventures is a global venture capital firm with a strong track record in early-stage technology investments, likely specializing in B2B software and innovative solutions that drive digital transformation.
Hetz Ventures
Hetz Ventures is an investment firm that appears to focus on technology startups, potentially with an interest in disruptive solutions that enhance operational efficiency and customer experiences within various industries.
What's next for Trigo?
With its recent enterprise-level investment, Trigo is poised for accelerated growth and further development of its AI-driven retail automation solutions. The company's focus on enhancing the in-store customer journey and providing retailers with comprehensive operational tools, such as StoreOS, positions it for significant expansion. Future strategic initiatives will likely involve deepening partnerships with major grocery chains, refining its computer vision accuracy, and expanding the capabilities of its proprietary 3D engine to address evolving retail challenges and opportunities in inventory management and customer engagement.
See full Trigo company page
