What is Trigo?
Trigo operates at the intersection of computer vision and retail operations, providing a sophisticated platform that enables frictionless checkout and comprehensive store management. By utilizing a proprietary 3D engine, the company empowers grocery retailers to transform existing physical footprints into high-efficiency, automated environments. Beyond the checkout process, Trigo's StoreOS suite offers critical operational insights, including predictive inventory management, dynamic pricing optimization, and advanced fraud prevention. This holistic approach allows retailers to maintain their unique brand identity while leveraging the scalability of AI-driven analytics to enhance operational efficiency and customer engagement.
How much funding has Trigo raised?
Trigo has raised a total of $82M across 2 funding rounds:
Series A
$22M
Series B
$60M
Series A (2019): $22M with participation from Vertex Ventures Israel, Hetz Ventures, and Red Dot Capital
Series B (2020): $60M led by Red Dot Capital Partners, 83North Ltd, Hetz Ventures, and Vertex Ventures
Key Investors in Trigo
Red Dot Capital Partners
Red Dot Capital Partners is a venture firm that provides strategic financial solutions and growth capital to companies looking to scale their operations within the global market.
Vertex Ventures
Vertex Ventures US is an early-stage venture capital firm that supports founders creating a smarter digital economy through B2B software and infrastructure investments.
83North Ltd
83North is a global venture capital firm that invests in European and Israeli entrepreneurs, focusing on high-growth technology companies across various sectors.
What's next for Trigo?
With the support of its latest capital raise, Trigo is well-positioned to expand its footprint in the global grocery market. The company's strategic focus remains on the widespread deployment of its StoreOS platform, which serves as the backbone for next-generation retail operations. As the industry continues to prioritize digital transformation, Trigo's ability to provide actionable, event-driven marketing and planogram compliance will likely serve as a key differentiator. Future growth will likely center on deepening its integration with major retail chains, further refining its predictive analytics capabilities, and maintaining its competitive edge in the rapidly evolving landscape of automated retail technology.
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