What is Trig?
Trig Inc. operates as a specialized sales and marketing firm headquartered in Columbus, Ohio, with a core competency in face-to-face sales strategies designed to foster customer loyalty and catalyze revenue growth. The company distinguishes itself by partnering with prominent national brands to deploy sustainable, adaptive sales solutions that align with specific client objectives. Through a focus on building meaningful, long-term customer relationships, Trig provides the expertise necessary for clients to navigate complex market conditions and successfully penetrate new territories. Their proven methodology serves as a cornerstone for businesses seeking to establish a durable market presence and achieve scalable growth in an increasingly fragmented retail and service environment.
How much funding has Trig raised?
Trig has raised a total of $407K across 2 funding rounds:
Debt
$150K
Debt
$257K
Debt (2020): $150K with participation from PPP
Debt (2021): $257K led by PPP
Key Investors in Trig
PPP
Public-Private Partnership
Undisclosed Investor
A private capital partner participating in the strategic debt financing round to bolster the company's market expansion efforts.
Undisclosed Investor
A financial stakeholder focused on providing liquidity for established firms seeking to optimize their sales and marketing infrastructure.
What's next for Trig?
With the infusion of $257K, Trig is poised to enter a new phase of strategic development. The company is expected to utilize this capital to refine its proprietary sales systems and expand its reach into untapped geographic markets. As the firm transitions through this late-stage growth cycle, the focus will likely shift toward enhancing technological integration within its face-to-face sales models and scaling its workforce to meet the demands of its growing portfolio of national clients. This financial backing provides the necessary liquidity to sustain long-term market expansion while maintaining the high-touch service standards that define the Trig brand.
See full Trig company page
