What is GWI?
Founded in 2009 and headquartered in London, United Kingdom, GWI operates as the leading audience targeting company for the global marketing industry. It provides critical, game-changing insights to agencies, media organizations, and brands, enabling them to better understand and reach their target demographics. GWI's data-driven approach positions it as an indispensable tool for modern marketing strategies.
How much funding has GWI raised?
GWI has raised a total of $40M across 1 funding round:
Series A
$40M
Series A (2018): $40M with participation from Stripes Group
Key Investors in GWI
Stripes Group
Stripes Group is a private equity firm known for investing in growth-stage companies, particularly in the software and consumer sectors. Their involvement suggests a belief in GWI's scalable business model and market potential.
What's next for GWI?
The recent major strategic investment signals a new phase of development for GWI. This capital infusion is likely to be directed towards enhancing its proprietary data analytics platform, expanding its global reach, and potentially exploring new market segments. The company's focus on delivering actionable audience insights positions it for continued leadership in the evolving landscape of digital marketing and advertising.
See full GWI company page