What is Tracksuit?
Based in New Zealand, Tracksuit provides a brand tracking system designed to empower businesses with actionable insights for managing performance and driving growth. The platform offers comprehensive analytics, enabling users to monitor key business functions and make data-driven decisions. This focus on performance management positions Tracksuit as a key player in the business intelligence and analytics sector.
How much funding has Tracksuit raised?
Tracksuit has raised a total of $45.3M across 3 funding rounds:
Angel/Seed
$6.8M
Series A
$13.5M
Series B
$25M
Angel/Seed (2023): $6.8M with participation from Blackbird Ventures, Shasta Ventures, and Ascential
Series A (2024): $13.5M led by Altos Ventures
Series B (2025): $25M supported by FOOTWORK, Blackbird, VMG Partners, Alto Ventures, and Icehouse Ventures
Key Investors in Tracksuit
Altos Ventures
Altos Ventures is a Silicon Valley-based venture capital firm specializing in early to growth-stage technology companies across consumer and enterprise sectors, often serving as the initial institutional investor.
Blackbird Ventures
Blackbird is an Australian venture capital firm dedicated to supporting ambitious founders from the earliest stages through all phases of growth, fostering a community of successful technology entrepreneurs.
Shasta Ventures
Shasta Ventures is an early-stage venture capital firm that partners with entrepreneurs building innovative products for amazing work experiences, with a specialization in enterprise software startups.
What's next for Tracksuit?
The recent major strategic investment, coupled with the overall significant funding secured, positions Tracksuit for accelerated expansion and product development. This capital infusion is expected to fuel the company's efforts to enhance its brand tracking system, broaden its market reach, and potentially explore new technological integrations. The company's trajectory suggests a focus on scaling operations and solidifying its market presence.
See full Tracksuit company page
