What is TrackR?
TrackR provides a comprehensive ecosystem for personal asset management, utilizing specialized hardware and mobile software to mitigate the loss of personal belongings. By integrating Bluetooth-enabled tracker devices with a sophisticated mobile application, the company enables users to locate items via map-based interfaces and audible alerts. Their business model is further bolstered by the Tracker Protect subscription service, which offers enhanced security features, alongside a diverse range of hardware accessories. This integrated approach positions TrackR as a pivotal player in the Internet of Things (IoT) sector, addressing the growing consumer demand for reliable, real-time location tracking solutions.
How much funding has TrackR raised?
TrackR has raised a total of $64.4M across 5 funding rounds:
Angel/Seed
$1.7M
Private Equity
$1.7M
Private Equity
$8.7M
Private Equity
$753K
Private Equity
$51.5M
Angel/Seed (2014): $1.7M, investors not publicly disclosed
Private Equity (2015): $1.7M, investors not publicly disclosed
Private Equity (2015): $8.7M supported by Foundry Group and Resolute Ventures
Private Equity (2016): $753K, investors not publicly disclosed
Private Equity (2017): $51.5M, investors not publicly disclosed
Key Investors in TrackR
Foundry Group
Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups. They leverage deep industry expertise and a robust network to help entrepreneurs scale their ventures.
Resolute Ventures
Resolute Ventures supports founders at the beginning of their entrepreneurial journey by leading pre-seed and seed funding rounds. They emphasize community, mentorship, and team-building to provide comprehensive support to their founders.
Undisclosed Investors
What's next for TrackR?
With the recent infusion of capital, TrackR is expected to prioritize the refinement of its core tracking technology and the expansion of its subscription-based service offerings. The strategic focus will likely shift toward enhancing user retention through the Tracker Protect platform and exploring new market segments within the broader IoT hardware space. As the company matures, the emphasis will remain on optimizing supply chain logistics and deepening its technological moat to maintain a competitive advantage against emerging rivals in the personal tracking industry. This phase of development is critical for transitioning from a hardware-centric startup to a sustainable, service-oriented enterprise.
See full TrackR company page
