What is TrackR?
TrackR operates at the intersection of mobile technology and personal asset management, providing a comprehensive ecosystem for locating misplaced belongings. The company's core value proposition centers on a sophisticated tracker device integrated with a mobile application, allowing users to pinpoint items via real-time mapping and audible alerts. Beyond hardware, TrackR has diversified its revenue streams through the Tracker Protect subscription service, which offers enhanced security features. By addressing the universal pain point of lost items, the firm has established a strong foothold in the Internet of Things (IoT) market, catering to a broad demographic of consumers seeking efficiency and peace of mind in their daily routines.
How much funding has TrackR raised?
TrackR has raised a total of $64.4M across 5 funding rounds:
Angel/Seed
$1.7M
Private Equity
$1.7M
Private Equity
$8.7M
Private Equity
$753K
Private Equity
$51.5M
Angel/Seed (2014): $1.7M, investors not publicly disclosed
Private Equity (2015): $1.7M, investors not publicly disclosed
Private Equity (2015): $8.7M supported by Resolute Ventures and Foundry Group
Private Equity (2016): $753K, investors not publicly disclosed
Private Equity (2017): $51.5M, investors not publicly disclosed
Key Investors in TrackR
Resolute Ventures
Resolute Ventures supports founders at the beginning of their entrepreneurial journey by leading pre-seed and seed funding rounds, emphasizing community and mentorship.
Foundry Group
Foundry Group is a venture capital firm focused on investing in early-stage information technology, Internet, and software startups, leveraging deep industry expertise to scale companies.
Undisclosed Investor
Undisclosed investor participating in the funding round.
What's next for TrackR?
With the recent infusion of capital, TrackR is poised to scale its operations and potentially expand its product portfolio into new verticals within the smart home and personal security markets. The strategic focus will likely shift toward enhancing the software-as-a-service (SaaS) components of their business model, specifically the Tracker Protect offering, to drive recurring revenue growth. Furthermore, the company is expected to invest heavily in R&D to improve the precision and range of their tracking hardware. As the competitive landscape for IoT devices intensifies, TrackR's ability to maintain its technological edge and user-centric design will be critical in sustaining its market leadership and achieving long-term scalability.
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