What is Track160?
Founded in 2017 by industry veterans Dr. Miky Tamir and Micha Birnboim, Track160 operates at the intersection of computer vision and sports science. The company addresses the global trend of athlete quantification by replacing cumbersome GPS sensors and manual RF receivers with a fully automated, vision-based system. By processing player and ball movement in real-time, the platform generates comprehensive tactical metrics, injury risk assessments, and role-based performance data.
Beyond traditional analytics, the company's technology enables the creation of photorealistic 3D match representations and live animations. This capability opens new revenue streams in media broadcasting, interactive gaming, and professional coaching applications, effectively democratizing access to elite-level performance insights that were previously restricted by high operational costs and technical complexity.
How much funding has Track160 raised?
Track160 has raised a total of $5M across 1 funding round:
Series A
$5M
Series A (2019): $5M with participation from ADvantage Sports Tech Fund
Key Investors in Track160
ADvantage Sports Tech Fund
A specialized venture capital firm focused on the intersection of sports, media, and technology, providing strategic backing to early-stage innovators.
What's next for Track160?
With this major enterprise-level funding, Track160 is poised to accelerate its product roadmap and expand its footprint in the international sports technology sector. The focus will likely shift toward enhancing the scalability of its automated database generation and deepening the integration of its 3D pose estimation models into commercial media and coaching ecosystems.
As the company matures, the strategic deployment of this capital will be essential for maintaining its technological lead. By refining its AI-driven analytics engine, Track160 is well-positioned to capture a larger share of the sports data market, potentially setting a new industry standard for how performance metrics are captured, analyzed, and monetized across diverse athletic disciplines.
