What is Tracera?
Tracera, formerly known as ESG Flo, is a New York-based private company established in 2022. The company specializes in sustainability data management, offering an AI-powered platform designed to automate the collection, verification, and auditing of Environmental, Social, and Governance (ESG) data. Tracera's innovative solutions are crucial for organizations navigating complex regulatory landscapes and striving to meet their sustainability objectives. A key development from Tracera is its automated Scope 3 data collection tool, which aims to deanonymize supply chain data, thereby empowering companies to more effectively trace and report their indirect emissions.
How much funding has Tracera raised?
Tracera has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2025): $12M with participation from Rho Ventures, Foundry, and Contour Venture Partners
Key Investors in Tracera
Rho Ventures
Rho Ventures is a venture capital firm with a long history of investing in innovation since 1981, focusing on companies at various growth stages and providing strategic value through extensive experience.
Foundry
Foundry, formerly IDG Communications, is dedicated to data innovation and generation for technology marketers worldwide, with a global presence.
Contour Venture Partners
Contour Venture Partners is a seed-stage venture capital firm based in New York City, specializing in enterprise SaaS, vertical B2B SaaS, and financial services, acting as strategic business partners to their portfolio companies.
What's next for Tracera?
With its recent major strategic investment, Tracera is poised for significant expansion and further development of its AI-driven ESG data management platform. The substantial capital injection, part of a larger $12M funding initiative, suggests Tracera is entering a scaling phase, likely focusing on enhancing its automated data collection capabilities, particularly for Scope 3 emissions, and broadening its market reach. This strategic backing will enable Tracera to solidify its position as a leader in sustainability compliance and reporting solutions, meeting the increasing global demand for transparent and verifiable ESG data.
See full Tracera company page
