What is Tracera?
Tracera, formerly known as ESG Flo, is a New York-based private company established in 2022. The company specializes in sustainability data management, offering an AI-powered platform designed to automate the collection, verification, and auditing of Environmental, Social, and Governance (ESG) data. Tracera's innovative solutions are crucial for organizations navigating complex regulatory environments and striving to meet their sustainability objectives. A key development from Tracera is its automated Scope 3 data collection tool, which aims to deanonymize supply chain data, thereby empowering companies to more effectively trace and report their indirect emissions.
How much funding has Tracera raised?
Tracera has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2025): $12M with participation from Foundry, Rho Ventures, and Contour Venture Partners
Key Investors in Tracera
Foundry
Foundry, formerly IDG Communications, is dedicated to data innovation and generation for technology marketers worldwide, with a global presence.
Rho Ventures
Rho Ventures is a venture capital firm established in 1981, focusing on investing in innovation across various growth stages and providing strategic value through extensive experience.
Contour Venture Partners
Contour Venture Partners is a seed-stage venture capital firm based in New York City, specializing in innovative software solutions within enterprise SaaS, vertical B2B SaaS, and financial services.
What's next for Tracera?
With this major enterprise-level funding, Tracera is poised for significant expansion and further development of its AI-driven ESG data solutions. The strategic investment will likely fuel enhancements to its automated data collection and verification capabilities, particularly for Scope 3 emissions. This capital injection positions Tracera to solidify its market leadership, enabling more businesses to achieve regulatory compliance and advance their sustainability goals through robust, verifiable data management.
See full Tracera company page
