What is Tracera?
Founded in 2022, Tracera provides a sophisticated AI-driven platform designed to automate the collection, verification, and auditing of ESG data. Formerly known as ESG Flo, the company has pivoted its focus toward high-fidelity supply chain transparency. Its flagship technology, an automated Scope 3 data collection tool, allows enterprises to deanonymize supply chain data, providing the granular visibility required for accurate indirect emissions reporting. By integrating directly into existing enterprise workflows, Tracera helps firms navigate the complexities of global sustainability standards while mitigating the risks associated with manual data entry and non-compliance.
How much funding has Tracera raised?
Tracera has raised a total of $12M across 1 funding round:
Series A
$12M
Series A (2025): $12M with participation from Foundry, Contour Venture Partners, and Rho Ventures
Key Investors in Tracera
Foundry
Foundry is a global organization dedicated to data innovation and generation for technology marketers, providing deep insights into the tech landscape.
Contour Venture Partners
A New York-based seed stage venture capital firm specializing in enterprise SaaS, vertical B2B software, and financial services sectors.
Rho Ventures
A long-standing venture capital firm with a history of investing in innovation since 1981, focusing on building market-defining businesses across various growth stages.
What's next for Tracera?
With this major enterprise-level funding, Tracera is well-positioned to accelerate its product development roadmap and broaden its market footprint. The strategic focus will likely center on enhancing the predictive capabilities of its AI engine and deepening integrations with global ERP systems. As the regulatory landscape for ESG reporting continues to evolve, Tracera's commitment to data integrity and automated auditing will be essential for maintaining its competitive advantage. The company is expected to leverage this investment to scale its operations, attract top-tier engineering talent, and solidify its status as a leader in the sustainability technology sector.
See full Tracera company page