What is Trace?
Trace is at the forefront of sports technology, offering an integrated system powered by its proprietary AI, TRACE_BOT. This platform automates the often labor-intensive processes of filming sporting events, editing game footage, and analyzing player performance metrics. By streamlining these workflows, Trace aims to deliver immediate insights and highlight key moments for players and coaches, thereby reducing the time and effort required for post-game analysis and enhancing player development through data-driven feedback. The company's mission is to expedite the delivery of valuable game footage and performance data, making advanced analytics accessible and efficient.
How much funding has Trace raised?
Trace has raised a total of $49.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series C
$47M
Angel/Seed (2014): $2.1M, investors not publicly disclosed
Series C (2022): $47M led by Toba Capital, Pelion Venture Partners, NextGen, and Lakestar
Key Investors in Trace
Toba Capital
Toba Capital is an early-stage investment firm that focuses on building innovative technology companies with long-term growth potential. They typically invest at the Seed and Series A stages, with core themes including SaaS, IT Infrastructure, and Climate & Energy.
Pelion Venture Partners
Pelion Venture Partners is a venture capital firm that invests in early-stage technology companies. They focus on identifying and supporting innovative startups with disruptive potential across various sectors.
NextGen
NextGen is an investor that participates in funding rounds, likely focusing on companies with innovative technologies and strong growth potential.
What's next for Trace?
With the recent infusion of capital, Trace is poised to expand its market reach and enhance its technological capabilities. The company's focus on AI-driven automation and performance analytics suggests a strategic direction towards becoming an indispensable tool for sports teams at various levels. Future developments may include deeper integration with other sports analytics platforms, expansion into new sports verticals beyond soccer, and continuous refinement of TRACE_BOT's predictive and analytical algorithms. This enterprise-level funding is expected to fuel product development, bolster sales and marketing efforts, and solidify Trace's position as a leader in the sports tech industry.
See full Trace company page
