What is Trace?
Trace leverages artificial intelligence, embodied in its TRACE_BOT system, to automate the filming, editing, and performance metric tracking for athletes, particularly in soccer. The company's mission is to rapidly deliver game footage and player insights, aiming to alleviate the workload for coaches and athletes. By providing an end-to-end solution for video analysis and performance data, Trace positions itself as a key player in enhancing player development and team strategy through technology.
How much funding has Trace raised?
Trace has raised a total of $49.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series C
$47M
Angel/Seed (2014): $2.1M, investors not publicly disclosed
Series C (2022): $47M led by NextGen, Toba Capital, Pelion Venture Partners, and Lakestar
Key Investors in Trace
Toba Capital
Toba Capital is an early-stage investment firm focused on creating innovative technology companies. The firm seeks businesses with long-term growth potential and teams that can significantly impact markets positively. It typically invests at the Seed and Series A stages, with core themes including SaaS, IT Infrastructure, and Climate & Energy. Based in Los Angeles and Newport Beach, CA, Toba Capital manages $1.3 billion in assets and donates 50% of its profits to charity.
Pelion Venture Partners
Pelion Home is a company that manages a portfolio of funds, focusing on investment solutions for its clients. They offer a range of services tailored to meet the needs of investors. The company aims to cater to both institutional and individual clients seeking diversified investment opportunities. Through their managed fund approach, Pelion Home supports clients in achieving their financial objectives.
Lakestar
Lakestar is a venture capital firm that invests in technology companies. The firm focuses on early-stage and growth-stage investments, with a particular interest in disruptive technologies and scalable business models. Lakestar has a global presence and a track record of supporting successful technology startups.
What's next for Trace?
The recent major strategic investment of $47M indicates Trace is poised for significant scaling and market expansion. This capital infusion will likely fuel further development of its AI capabilities, enhance its platform's features, and broaden its reach into new sports or geographical markets. The company's focus on automating complex video analysis and performance tracking suggests a strategic push to become the industry standard for sports data insights, potentially leading to further enterprise-level funding rounds as it solidifies its market position.
See full Trace company page
