What is Trace?
At the core of the Trace value proposition is TRACE_BOT, a proprietary artificial intelligence engine designed to automate the entire lifecycle of sports video production. The platform eliminates the manual labor traditionally associated with filming, editing, and performance tracking. By providing lightning-fast delivery of soccer highlights and granular metrics, Trace addresses a critical pain point for coaches, players, and scouts who require immediate, actionable insights. The company occupies a unique market position, sitting at the intersection of computer vision, cloud-based video processing, and athletic performance optimization, effectively democratizing professional-grade analytics for a broader user base.
How much funding has Trace raised?
Trace has raised a total of $49.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series C
$47M
Angel/Seed (2014): $2.1M, investors not publicly disclosed
Series C (2022): $47M led by Toba Capital, Lakestar, NextGen, and Pelion Venture Partners
Key Investors in Trace
Toba Capital
Toba Capital is an early-stage investment firm focused on creating innovative technology companies, managing $1.3 billion in assets with a focus on SaaS and IT infrastructure.
Pelion Venture Partners
Pelion Venture Partners manages a diverse portfolio of funds, providing strategic investment solutions to institutional and individual clients seeking long-term growth.
Lakestar
Lakestar is a prominent venture capital firm that invests in technology companies across all stages, focusing on European and global digital transformation.
What's next for Trace?
With this major strategic investment, Trace is positioned to accelerate its product roadmap and expand its footprint within the global sports technology market. The capital will likely be deployed to enhance the capabilities of TRACE_BOT, potentially integrating deeper predictive analytics and expanding support for additional sports disciplines. As the company scales, the focus will shift toward deepening its enterprise integrations, ensuring that its automated workflows become the industry standard for performance evaluation. By maintaining its commitment to reducing the operational burden on coaching staffs, Trace is well-equipped to capture further market share and solidify its status as a leader in the automated sports media landscape.
See full Trace company page
