What is Trace?
Trace operates at the intersection of computer vision and athletic performance analytics. Its core offering, TRACE_BOT, functions as an autonomous assistant that films, edits, and processes game footage, effectively removing the manual labor traditionally associated with sports videography. By delivering high-fidelity player performance metrics and lightning-fast highlight reels, the company addresses a significant pain point for coaches, players, and scouts alike. The platform's ability to synthesize complex visual data into actionable insights positions Trace as a leader in the sports-tech ecosystem, providing a scalable solution that enhances the competitive landscape for soccer teams globally.
How much funding has Trace raised?
Trace has raised a total of $49.1M across 2 funding rounds:
Angel/Seed
$2.1M
Series C
$47M
Angel/Seed (2014): $2.1M, investors not publicly disclosed
Series C (2022): $47M led by Toba Capital, Lakestar, Pelion Venture Partners, and NextGen
Key Investors in Trace
Toba Capital
Toba Capital is an early-stage investment firm focused on creating innovative technology companies, managing $1.3 billion in assets with a focus on SaaS and IT infrastructure.
Pelion Venture Partners
Pelion Venture Partners manages a diverse portfolio of funds, providing strategic investment solutions to support the growth of high-potential technology enterprises.
Lakestar
Lakestar is a prominent venture capital firm that invests in technology companies across various stages, focusing on disruptive digital innovation.
What's next for Trace?
With the recent influx of capital, Trace is well-positioned to accelerate its enterprise-level growth strategy. The company is expected to focus on expanding its algorithmic capabilities, potentially broadening its reach beyond soccer into other high-demand sports verticals. As the firm moves into this next phase of maturity, the emphasis will likely shift toward deepening its integration with existing sports management software and enhancing the granularity of its performance analytics. By maintaining its commitment to reducing the operational burden on athletic programs, Trace is poised to capture a larger share of the global sports technology market, leveraging its robust technical foundation to drive long-term value for its stakeholders and users.
See full Trace company page
