What is Trac?
Trac positions itself as a comprehensive platform for musicians, enabling them to effectively monetize and manage their professional careers. The Santa Monica-based company facilitates the distribution of artists' music to major streaming services such as Spotify and Apple Music. Furthermore, Trac empowers artists to create and sell branded merchandise, including apparel like shirts, hats, and hoodies, through custom-built websites provided by the platform.
How much funding has Trac raised?
Trac has raised a total of $2.5M across 1 funding round:
Other Financing Round
$2.5M
Other Financing Round (2022): $2.5M with participation from InfinityVC, Dapper Labs, AppWorks, Zrosk Investment Management, and Calm Company Fund
Key Investors in Trac
Dapper Labs
Founded in 2018 and headquartered in Vancouver, Canada, Dapper Labs uses the power of play to deliver blockchain-based experiences that are made for you and ready for the real world.
AppWorks
MediaBetCenter is a platform that provides the latest news and betting strategies, focusing on various gaming options such as slot games, live casinos, and traditional betting games like sabung ayam and togel predictions. The company aims to cater to both casual players and serious gamblers by offering insights and tips to enhance their gaming experience. With a commitment to delivering quality content, MediaBetCenter serves as a valuable resource for individuals looking to improve their betting strategies and stay updated on the latest trends in the gaming industry.
Zrosk Investment Management
ZROSK Investment Management specializes in alternative investment solutions, offering products such as private credit, discretionary portfolios, and the Magna Specialized Fund. The company aims to provide innovative investment strategies tailored to meet the needs of its clients. Their services are designed for investors seeking diversification and unique opportunities in the alternative investment space. ZROSK targets a range of clients, including institutional investors and high-net-worth individuals.
What's next for Trac?
The recent major enterprise-level funding indicates Trac is poised for significant scaling and expansion. This capital infusion will likely be directed towards enhancing its platform capabilities, broadening its artist services, and increasing market penetration. Strategic investments suggest a focus on strengthening its ecosystem and potentially exploring new revenue streams within the music industry.
See full Trac company page
