What is Traackr?
Founded in 2008, Traackr provides a comprehensive software suite designed to streamline the influencer marketing lifecycle. The platform is engineered to handle the intricate requirements of large-scale enterprise programs while maintaining the agility necessary for smaller, high-growth teams. By integrating data-driven insights with relationship management tools, Traackr enables organizations to identify, engage, and measure the impact of their influencer partnerships. Its market position is defined by its ability to bridge the gap between raw social data and actionable marketing intelligence, serving as a critical infrastructure layer for modern brand advocacy strategies.
How much funding has Traackr raised?
Traackr has raised a total of $19.7M across 7 funding rounds:
Other Financing Round
$409K
Series A
$1M
Debt
$557K
Debt
$2.1M
Private Equity
$6.3M
Series B
$9M
Debt
$350K
Other Financing Round (2011): $409K with participation from LaunchCapital
Series A (2011): $1M led by LaunchCapital and Tollman Capital Partners
Debt (2012): $557K, investors not publicly disclosed
Debt (2016): $2.1M, investors not publicly disclosed
Private Equity (2017): $6.3M, investors not publicly disclosed
Series B (2018): $9M with participation from Workhorse Capital
Debt (2020): $350K led by PPP
Key Investors in Traackr
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance from the very beginning. Since its inception in 2008, it has invested in over 200 innovative companies across various industries, leveraging both seed investments and growth investments from the Pritzker/Vlock Family Offices.
Workhorse Capital
Workhorse Capital is an investment firm focused on providing growth capital to companies demonstrating strong operational potential and market scalability.
Tollman Capital Partners
Tollman Capital Partners is a private investment group that participates in strategic funding rounds to support the long-term development of high-growth technology enterprises.
What's next for Traackr?
Looking ahead, Traackr is well-positioned to leverage its recent capital injection to accelerate product innovation and expand its footprint in the global influencer marketing landscape. As the industry shifts toward more transparent and performance-oriented metrics, the company's focus on robust analytics and workflow automation will likely serve as a key differentiator. By prioritizing the development of sophisticated tools that address the evolving needs of enterprise clients, Traackr is poised to maintain its trajectory of growth and influence within the martech ecosystem. The strategic deployment of these funds will be instrumental in enhancing its competitive edge against emerging market entrants.
See full Traackr company page
