What is Traackr?
Founded in 2008, Traackr is a comprehensive influencer marketing software platform designed to manage complex influencer programs. The software is built to be adaptable, catering to both large enterprises and smaller teams requiring a full suite of tools for influencer campaign management. Traackr's solution aims to streamline the process of identifying, managing, and measuring influencer collaborations, providing data-driven insights to optimize marketing efforts in the dynamic social media landscape. The company operates within the MarTech industry, specifically focusing on influencer relationship management and analytics.
How much funding has Traackr raised?
Traackr has raised a total of $19.7M across 7 funding rounds:
Other Financing Round
$409K
Series A
$1M
Debt
$557K
Debt
$2.1M
Private Equity
$6.3M
Series B
$9M
Debt
$350K
Other Financing Round (2011): $409K with participation from LaunchCapital
Series A (2011): $1M led by Tollman Capital Partners and LaunchCapital
Debt (2012): $557K, investors not publicly disclosed
Debt (2016): $2.1M, investors not publicly disclosed
Private Equity (2017): $6.3M, investors not publicly disclosed
Series B (2018): $9M with participation from Workhorse Capital
Debt (2020): $350K led by PPP
Key Investors in Traackr
Workhorse Capital
Workhorse Capital is a growth equity firm based in Denver, Colorado, that actively invests in growth-stage technology-enabled services businesses with recurring revenue models. They focus on providing growth capital to entrepreneurs looking to accelerate their revenue trajectory.
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance. They invest in innovative companies across various industries and are dedicated to backing great founders nationwide.
PPP
Public-Private Partnership
What's next for Traackr?
With the recent infusion of capital and its classification as a major strategic investment, Traackr is poised for accelerated growth and product development. The company is likely to focus on expanding its market reach, enhancing its platform's analytical capabilities, and potentially exploring new verticals within the broader digital marketing ecosystem. Investor confidence, as evidenced by the total funding secured, suggests a strong belief in Traackr's business model and its ability to capture a significant share of the growing influencer marketing market. Future strategic moves may involve deeper integration with other marketing technologies or expansion into international markets.
See full Traackr company page
