What is Traackr?
Founded in 2008, Traackr operates as a comprehensive influencer marketing software provider. The platform is engineered to manage the intricacies of large-scale influencer programs while maintaining the flexibility required by smaller, high-velocity marketing departments. By centralizing data, relationship management, and performance analytics, Traackr enables brands to move beyond transactional influencer engagements toward long-term, data-driven partnerships. Its market position is defined by its ability to handle complex, multi-channel campaigns, making it a critical component of the modern digital marketing stack.
How much funding has Traackr raised?
Traackr has raised a total of $19.7M across 7 funding rounds:
Other Financing Round
$409K
Series A
$1M
Debt
$557K
Debt
$2.1M
Private Equity
$6.3M
Series B
$9M
Debt
$350K
Other Financing Round (2011): $409K with participation from LaunchCapital
Series A (2011): $1M led by Tollman Capital Partners and LaunchCapital
Debt (2012): $557K, investors not publicly disclosed
Debt (2016): $2.1M, investors not publicly disclosed
Private Equity (2017): $6.3M, investors not publicly disclosed
Series B (2018): $9M with participation from Workhorse Capital
Debt (2020): $350K led by PPP
Key Investors in Traackr
LaunchCapital
LaunchCapital is a venture capital firm that supports entrepreneurs at the seed and early stages, providing hands-on assistance from the very beginning. Since its inception in 2008, it has invested in over 200 innovative companies across various industries, leveraging both seed investments and growth investments from the Pritzker/Vlock Family Offices.
Workhorse Capital
Workhorse Capital is an investment firm focused on providing growth capital to companies demonstrating strong operational performance and market scalability.
Tollman Capital Partners
Tollman Capital Partners is a private investment group that participates in early-stage financing rounds to support the development of high-potential technology ventures.
What's next for Traackr?
With the support of its latest $350K financing, Traackr is well-positioned to accelerate its product roadmap and expand its footprint in the global marketing technology sector. The company is expected to focus on enhancing its predictive analytics capabilities and deepening its integration ecosystem, allowing brands to better quantify the return on investment from influencer-led initiatives. As the creator economy matures, Traackr's focus on enterprise-grade reliability and scalability will likely serve as a primary differentiator, enabling the firm to capture additional market share from legacy marketing platforms and fragmented point solutions.
See full Traackr company page
