What is Tour24?
Tour24 operates as a transformative platform designed to automate the apartment touring process, effectively serving as a digital extension for leasing teams. Founded by the architects of Package Concierge, the company leverages sophisticated technology to facilitate self-guided property tours, allowing prospective residents to explore units on their own schedules. This approach not only reduces the friction associated with traditional leasing workflows but also drives higher conversion rates for property managers. By integrating seamlessly with smart-home hardware, Tour24 addresses the growing demand for contactless, on-demand services in the modern real estate market, positioning itself as an essential tool for property owners seeking to optimize occupancy and operational efficiency.
How much funding has Tour24 raised?
Tour24 has raised a total of $16.7M across 3 funding rounds:
Debt
$137K
Series A
$5.6M
Series A
$11M
Debt (2021): $137K with participation from PPP
Series A (2022): $5.6M led by Middleburg Communities and LAB Ventures
Series A (2022): $11M supported by LAB Ventures, Middleburg Communities, and 29th Street Capital
Key Investors in Tour24
LAB Ventures
A Miami-based startup studio and venture capital firm specializing in early-stage PropTech investments, providing both capital and in-house technology development support.
Middleburg Communities
A fully integrated multifamily development and investment firm with a portfolio exceeding 22,000 units, focused on community impact and value creation.
29th Street Capital
A privately-held real estate investment and advisory firm that employs a value-added strategy to acquire and recapitalize multifamily assets across the United States.
What's next for Tour24?
Looking ahead, the strategic deployment of this capital will likely focus on expanding the company's footprint across the North American multifamily market. As the PropTech industry shifts toward greater automation, Tour24 is poised to enhance its software capabilities, potentially incorporating advanced analytics and predictive leasing features. The backing from key real estate investment firms suggests a long-term commitment to refining the resident experience while providing property managers with the data-driven insights necessary to maintain high occupancy levels. Future growth will likely be defined by the company's ability to maintain its technological edge while scaling its partnerships with major residential developers and management firms.
See full Tour24 company page
