What is TodayTix?
Founded in 2013 by Broadway producers Merritt Baer and Brian Fenty, TodayTix has evolved into a premier mobile-first marketplace for theater enthusiasts. The platform serves as a vital conduit for over 725 theater institutions, including iconic venues like The Metropolitan Opera and The Royal Shakespeare Company. By providing seamless access to both discounted and full-price tickets, the company has effectively modernized the theater-going experience. Its operational footprint spans major cultural hubs, including New York, London, and Los Angeles, positioning it as a dominant force in the intersection of culture and mobile commerce. The company's ability to aggregate inventory from diverse global partners has established a robust network effect, making it an indispensable tool for both venue operators and culture seekers.
How much funding has TodayTix raised?
TodayTix has raised a total of $95.2M across 7 funding rounds:
Private Equity
$547K
Other Financing Round
$582K
Multiple Rounds
$12M
Series B
$9M
Unspecified
$73M
Private Equity (2013): $547K, investors not publicly disclosed
Other Financing Round (2013): $582K led by Link Ventures and Jeremy Zimmer
Private Equity (2014): $945K, investors not publicly disclosed
Private Equity (2014): $5M, investors not publicly disclosed
Series A (2014): $6.1M backed by Rubicon Venture Capital, SF Capital Group, and TYLT Labs
Series B (2016): $9M with participation from WaldenVC
Unspecified (2019): $73M led by Great Hill Partners
Key Investors in TodayTix
Great Hill Partners
A Boston-based private equity firm specializing in the acquisition and expansion of growth companies across the media, internet, and software sectors.
Rubicon Venture Capital
A bi-coastal fund focusing on late seed and Series A investments in software and internet technology companies with strong recurring revenue models.
WaldenVC
An investment firm dedicated to backing teams with mass-market potential in digital media, entertainment, and cloud services.
What's next for TodayTix?
With the infusion of recent capital, TodayTix is well-positioned to accelerate its international expansion and deepen its technological integration within the global theater ecosystem. The company's strategic roadmap likely involves enhancing its proprietary discovery algorithms and expanding its service offerings to capture a larger share of the live entertainment market. As the firm transitions into a more mature phase of its lifecycle, the focus will shift toward scaling its operational efficiency and solidifying its partnerships with major performing arts organizations. By leveraging its extensive user base and data-driven insights, TodayTix is poised to continue its disruption of the legacy ticketing industry, ensuring that theater remains accessible and relevant to the next generation of patrons.
See full TodayTix company page
