What is Tie?
Operating under the brand Revenue Roll, Tie specializes in sophisticated retargeting strategies designed to convert anonymous website traffic into actionable revenue. The company's core value proposition lies in its ability to identify high-intent visitors and facilitate multi-channel engagement through email, paid advertising, and direct mail. By integrating advanced deliverability tools, the platform ensures that marketing communications bypass spam filters, thereby maximizing the efficacy of digital campaigns.
The company occupies a critical niche in the AdTech ecosystem, providing marketing teams with the data-driven insights required to optimize conversion rates. Its product suite is engineered to bridge the gap between anonymous browsing and personalized outreach, effectively transforming digital footprints into measurable business outcomes. This focus on high-intent identification positions the company as an essential partner for brands seeking to amplify their marketing ROI in an increasingly fragmented digital environment.
How much funding has Tie raised?
Tie has raised a total of $14.4M across 2 funding rounds:
Seed
$4.4M
Series A
$10M
Seed (2023): $4.4M, investors not publicly disclosed
Series A (2025): $10M led by Stage 2 Capital, Hawke Ventures, and Innovating Capital
Key Investors in Tie
Stage 2 Capital
A venture capital fund led by over 800 go-to-market experts, focusing on B2B software companies and providing operational expertise to help startups scale revenue.
Hawke Ventures
An early-stage venture fund specializing in Commerce Tech, MarTech, and AdTech, offering portfolio companies access to a vast network of brand customers.
Innovating Capital
A deep technology investment firm based in NYC and Greenwich that supports founders driving innovation in cybersecurity, fintech, and deep tech.
What's next for Tie?
With the successful closure of this major strategic investment, the company is poised to enter a phase of aggressive operational scaling. The strategic roadmap likely involves deepening its technological moat through enhanced AI-driven visitor identification and expanding its suite of ad financing solutions. By leveraging the operational expertise of its new backers, the firm is well-positioned to refine its go-to-market strategy and solidify its standing as a leader in the MarTech space.
Future growth will likely focus on broadening its client base across diverse industries, ensuring that its retargeting infrastructure remains resilient against evolving privacy regulations and digital marketing shifts. As the company matures, the focus will shift toward long-term sustainability and the continued optimization of its revenue-generating engines, ensuring that it remains at the forefront of innovation in the digital advertising sector.
