What is Tie?
Tie, operating under the brand Revenue Roll, specializes in advanced retargeting solutions designed to identify anonymous website visitors and facilitate effective outreach through email, paid advertising, and direct mail. The company's product suite is engineered to bolster email deliverability, ensuring that marketing communications bypass spam filters and reach their intended recipients. Tie serves marketing teams across diverse industries, offering sophisticated tools for high-intent visitor identification and financing options to support their growth initiatives. By deploying innovative technology, Tie empowers brands to amplify their marketing campaigns and optimize revenue generation from digital interactions.
How much funding has Tie raised?
Tie has raised a total of $14.4M across 2 funding rounds:
Seed
$4.4M
Series A
$10M
Seed (2023): $4.4M, investors not publicly disclosed
Series A (2025): $10M led by Hawke Ventures, Stage 2 Capital, and Innovating Capital
Key Investors in Tie
Hawke Ventures
Hawke Ventures is an early-stage venture fund specializing in Commerce Tech, MarTech, and AdTech, leveraging its partnership with Hawke Media to provide extensive sales support and customer access to its portfolio companies.
Stage 2 Capital
Stage 2 Capital is a venture capital fund led by over 800 go-to-market experts, focusing on B2B software companies and employing a unique model that combines VC experience with operational expertise to support scaling revenue.
Innovating Capital
Innovating Capital is a deep technology investment firm that supports founders leading innovation with a vision for positive societal change, leveraging domain expertise to ensure successful outcomes for companies in sectors like cybersecurity and fintech.
What's next for Tie?
The recent major strategic investment positions Tie for accelerated growth and market expansion. With a focus on enhancing retargeting capabilities and email deliverability, the company is poised to capitalize on the increasing demand for effective customer engagement solutions. Future developments are likely to involve further refinement of their identification technology and expansion of their financing offerings to support a broader client base. This infusion of capital will enable Tie to scale its operations, invest in research and development, and solidify its competitive advantage in the MarTech sector, aiming to become a leader in personalized digital marketing.
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