What is Tie?
Tie, through its product suite Revenue Roll, specializes in enhancing retargeting strategies by identifying anonymous site visitors and facilitating effective retargeting across email, paid ads, and direct mail. The company's offerings are designed to improve email deliverability, ensuring communications bypass spam filters. Revenue Roll caters to marketing teams across various industries, providing solutions for high-intent visitor identification and ad financing to support growth. By leveraging innovative technology, Tie aims to help brands amplify their marketing efforts and maximize revenue from digital campaigns.
How much funding has Tie raised?
Tie has raised a total of $14.4M across 2 funding rounds:
Seed
$4.4M
Series A
$10M
Seed (2023): $4.4M, investors not publicly disclosed
Series A (2025): $10M led by Innovating Capital, Hawke Ventures, and Stage 2 Capital
Key Investors in Tie
Innovating Capital
Innovating Capital is a deep technology investment firm based in NYC and Greenwich, focusing on founders leading innovation for positive societal change. They leverage domain expertise to support companies in cybersecurity, fintech, and deep tech.
Hawke Ventures
Hawke Ventures is an early-stage venture fund specializing in Commerce Tech, MarTech, and AdTech. Their partnership with Hawke Media provides portfolio companies access to a broad network of brand customers and sales support.
Stage 2 Capital
Stage 2 Capital is a venture capital fund led by over 800 go-to-market experts, focusing on B2B software companies. They employ a unique model combining VC experience with operational expertise to support portfolio companies in scaling revenue.
What's next for Tie?
The recent major strategic investment in Tie signals a pivotal growth phase, likely enabling the company to scale its operations, expand its market reach, and further develop its retargeting and visitor identification technologies. This capital infusion is expected to bolster its competitive edge in the MarTech and AdTech sectors, potentially leading to enhanced product offerings and broader client acquisition. The company's focus on improving marketing ROI and email deliverability positions it to capitalize on the increasing demand for effective digital advertising solutions.
See full Tie company page
