What is Those Animals?
Founded in 2020 by Mark Cross, Those Animals operates as an indie-alternative rock collective that synthesizes surf rock aesthetics with psychedelic and jangly guitar textures. The company functions as a creative enterprise, focusing on the production of emotionally resonant, melody-driven content that has already secured airplay on major radio stations and supported tours with established industry acts. By maintaining a collaborative lineup, the band ensures a consistent artistic vision that appeals to a growing demographic of listeners across digital streaming platforms. Their market position is defined by a blend of authentic indie-alternative appeal and a professionalized approach to touring and content distribution.
How much funding has Those Animals raised?
Those Animals has raised a total of $1.2M across 1 funding round:
Private Equity
$1.2M
Private Equity (2015): $1.2M, investors not publicly disclosed
Key Investors in Those Animals
Undisclosed Investor
An undisclosed investor participating in the funding round, providing the necessary capital to support the band's strategic expansion and operational scaling.
What's next for Those Animals?
With the recent infusion of capital, Those Animals is poised to transition into a more aggressive growth phase, likely focusing on high-production studio projects and expanded national touring circuits. The strategic allocation of these funds will be critical in optimizing their digital marketing reach and enhancing their live performance infrastructure. As the band continues to refine its sonic identity, the focus will shift toward long-term brand sustainability and the cultivation of a loyal, global fan base. By leveraging this financial backing, the group aims to solidify its status as a prominent act in the alternative music sector, potentially exploring new avenues for monetization and cross-platform engagement in the coming fiscal periods.
See full Those Animals company page
