What is Sunday?
Founded by Coulter Lewis, Sunday operates at the nexus of agtech and consumer lifestyle, providing personalized, eco-friendly lawn care kits delivered directly to the consumer. The company's core value proposition lies in its commitment to ingredient transparency and sustainability, utilizing soil analysis and customized nutrient applications to replace synthetic pesticides. By applying a rigorous, data-centric approach—informed by Lewis's background in mechanical and aerospace engineering—Sunday has successfully scaled its operations from a niche startup to a significant player in the home and garden sector. The company's business model emphasizes the reduction of environmental impact while maintaining high-performance results, effectively capturing the growing consumer demand for greener, more responsible home maintenance alternatives.
How much funding has Sunday raised?
Sunday has raised a total of $100M across 4 funding rounds:
Series A
$6M
Series B
$19M
Series C
$50M
Other Financing Round
$25M
Series A (2019): $6M with participation from Tusk Venture Partners
Series B (2020): $19M led by Forerunner Ventures, Sequoia Capital Operations LLC, and Tusk Ventures
Series C (2021): $50M supported by Tusk Ventures, BOND, Sequoia Capital, and Forerunner Ventures
Other Financing Round (2025): $25M featuring S2G Ventures
Key Investors in Sunday
Forerunner Ventures
Forerunner Ventures partners with founders to build category-defining companies at the intersection of technology and human behavior, focusing on emerging consumer demands.
Sequoia Capital
Sequoia Capital is a global venture firm that takes a long-term view on investments, acting as an active partner to entrepreneurs to create market-leading companies.
S2G Ventures
S2G Ventures is a multi-stage food and agriculture venture fund investing in entrepreneurs whose products meet the shifting demands for healthy and sustainable systems.
What's next for Sunday?
With this latest strategic financing, Sunday is well-positioned to accelerate its market penetration and deepen its technological infrastructure. The company is expected to focus on expanding its product ecosystem, potentially integrating more advanced diagnostic tools to further refine its personalized lawn care recommendations. As the firm transitions into a more mature growth phase, the focus will likely shift toward optimizing supply chain efficiencies and scaling its DTC platform to reach a broader demographic. By maintaining its commitment to sustainable innovation, Sunday is poised to solidify its leadership position, potentially exploring new categories within the broader home and garden market that align with its mission of environmental responsibility and data-driven efficacy.
See full Sunday company page
