What is THIS?
Founded in 2019, THIS has rapidly established itself as a disruptive force in the plant-based food industry. The company specializes in the development and manufacturing of high-fidelity meat alternatives that mimic the sensory experience of traditional animal products. By focusing on taste, texture, and nutritional profile, THIS has successfully captured significant shelf space in major UK grocery retailers. The company's market position is defined by its commitment to sustainable food production, appealing to a growing demographic of flexitarian and environmentally conscious consumers who demand high-quality, plant-derived protein options without compromising on culinary satisfaction.
How much funding has THIS raised?
THIS has raised a total of $66.4M across 7 funding rounds:
Angel/Seed
$5.6M
Other Financing Round
$5.2M
Other Financing Round
$6.9M
Series B
$18M
Other Financing Round
$4.9M
Other Financing Round
$1.3M
Series C
$24.5M
Angel/Seed (2020): $5.6M with participation from Idinvest Partners, Seedcamp Ltd, Five Seasons Ventures Sarl, Manta Ray Ventures LLC, and backed.vc
Other Financing Round (2020): $5.2M, investors not publicly disclosed
Other Financing Round (2022): $6.9M, investors not publicly disclosed
Series B (2023): $18M featuring BFG International, Five Seasons Ventures, Lever VC, ECG Research, and Backed VC
Other Financing Round (2023): $4.9M backed by ITV
Other Financing Round (2024): $1.3M, investors not publicly disclosed
Series C (2024): $24.5M led by Planet First Partners
Key Investors in THIS
Five Seasons Ventures
A specialized European venture capital firm dedicated to the food value chain, providing both capital and deep industry expertise to sustainable food tech entrepreneurs.
Lever VC
An investment firm focused on the future of food and agriculture, supporting technological breakthroughs in plant-based proteins and sustainable production methods.
Planet First Partners
A growth equity platform that collaborates with disruptive entrepreneurs to scale tech-enabled businesses, prioritizing sustainable practices and long-term environmental impact.
What's next for THIS?
With the successful closure of this major enterprise-level funding round, THIS is poised to enter a phase of aggressive market expansion and operational optimization. The strategic focus will likely shift toward scaling production capacity to meet rising retail demand and potentially exploring international market entry. Furthermore, the company is expected to invest heavily in R&D to refine its product pipeline, ensuring it remains at the forefront of food technology innovation. By aligning with growth-oriented partners, THIS is strategically prepared to navigate the complexities of the global food supply chain while maintaining its core mission of delivering sustainable, plant-based alternatives to the mass market.
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