What is THIS?
Founded in 2019, THIS has established itself as a key player in the UK's plant-based food market, offering a range of meat alternative products available in major grocery stores. The company's mission is to provide consumers with delicious and sustainable food choices, contributing to a more environmentally conscious food system. Its product portfolio aims to replicate the taste and texture of traditional meat products, appealing to a broad consumer base seeking healthier and ethical alternatives.
How much funding has THIS raised?
THIS has raised a total of $66.4M across 7 funding rounds:
Angel/Seed
$5.6M
Other Financing Round
$5.2M
Other Financing Round
$6.9M
Series B
$18M
Other Financing Round
$4.9M
Other Financing Round
$1.3M
Series C
$24.5M
Angel/Seed (2020): $5.6M with participation from Manta Ray Ventures LLC, Idinvest Partners, Seedcamp Ltd, Five Seasons Ventures Sarl, and backed.vc
Other Financing Round (2020): $5.2M, investors not publicly disclosed
Other Financing Round (2022): $6.9M, investors not publicly disclosed
Series B (2023): $18M featuring Five Seasons Ventures, ECG Research, Lever VC, Backed VC, and BFG International
Other Financing Round (2023): $4.9M backed by ITV
Other Financing Round (2024): $1.3M, investors not publicly disclosed
Series C (2024): $24.5M led by Planet First Partners
Key Investors in THIS
Planet First Partners
Planet First Partners is a growth equity platform focused on scaling tech-enabled businesses with sustainable practices, investing in visionary entrepreneurs for a healthier planet.
Idinvest Partners
Idinvest Partners is a mid-market private equity firm that finances and supports entrepreneurs at various stages of business development, with a focus on growth and innovation.
ITV
ITV, a media company founded in 1955 and headquartered in London, provides broadcast media products and services, indicating a strategic interest in consumer-facing brands.
What's next for THIS?
With its latest major enterprise-level funding, THIS is strategically positioned for accelerated growth and market penetration. The substantial capital infusion is expected to fuel further product innovation, expand manufacturing capabilities, and enhance its distribution network across the UK and potentially into new international markets. This investment signifies strong investor confidence in THIS's business model and its capacity to capture a larger share of the rapidly expanding plant-based food industry, likely supporting scaling operations and further research into novel food technologies.
See full THIS company page
