What is THIS?
Founded in 2019, THIS offers a range of plant-based meat alternative products that are currently available in grocery stores across the United Kingdom. The company aims to provide consumers with delicious and sustainable food choices, contributing to a shift towards more environmentally conscious diets. Its product line targets the growing demand for meat substitutes, positioning THIS as a key player in the UK's rapidly expanding food technology and alternative protein industry.
How much funding has THIS raised?
THIS has raised a total of $66.4M across 7 funding rounds:
Angel/Seed
$5.6M
Other Financing Round
$5.2M
Other Financing Round
$6.9M
Series B
$18M
Other Financing Round
$4.9M
Other Financing Round
$1.3M
Series C
$24.5M
Angel/Seed (2020): $5.6M with participation from Manta Ray Ventures LLC, Idinvest Partners, Five Seasons Ventures Sarl, backed.vc, and Seedcamp Ltd
Other Financing Round (2020): $5.2M, investors not publicly disclosed
Other Financing Round (2022): $6.9M, investors not publicly disclosed
Series B (2023): $18M featuring BFG International, Five Seasons Ventures, Lever VC, ECG Research, and Backed VC
Other Financing Round (2023): $4.9M backed by ITV
Other Financing Round (2024): $1.3M, investors not publicly disclosed
Series C (2024): $24.5M led by Planet First Partners
Key Investors in THIS
Planet First Partners
Planet First Partners is a growth equity platform that invests in and collaborates with disruptive entrepreneurs to scale tech-enabled businesses focused on sustainable practices. The company targets growth stage companies with proven products and services that contribute to a sustainable economy while maximizing social, environmental, and economic returns.
BFG International
Established in 1975, BFG International manufactures composites. BFG offers composites solutions for claddings, structural domes, wind and renewable energy, roofing systems, automotive and railway rolling stock, facades, and wastewater treatment applications.
Five Seasons Ventures
Five Seasons Ventures is the first European fund focused on investing across the food value chain. We partner with Food Tech entrepreneurs to build a healthier, more sustainable and efficient food system. We provide capital, deep expertise and connections in the food sector to help companies succeed.
What's next for THIS?
With the recent infusion of $24.5M from a major strategic investment, THIS is poised for accelerated growth. The enterprise-level funding suggests a focus on scaling production, expanding distribution channels both domestically and potentially internationally, and further product development. Investors like Planet First Partners, known for backing sustainable tech-enabled businesses, and established players such as BFG International and Five Seasons Ventures, indicate a strategic alignment towards long-term market penetration and innovation in the competitive plant-based food landscape. The company is likely to leverage this capital to enhance its market presence and solidify its position as a leader in the alternative protein sector.
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