What is THIS?
THIS is a pioneering food technology company headquartered in London, dedicated to the development and distribution of plant-based meat alternatives. By utilizing advanced food science and culinary innovation, the company creates products that replicate the taste, texture, and nutritional profile of traditional meat, thereby addressing the environmental and ethical concerns associated with industrial animal agriculture. The company's market position is defined by its widespread availability in major UK grocery retailers and its commitment to high-performance, sustainable food production. As a key player in the food tech ecosystem, THIS bridges the gap between traditional consumer preferences and the urgent need for more efficient, plant-centric food systems.
How much funding has THIS raised?
THIS has raised a total of $66.4M across 7 funding rounds:
Angel/Seed
$5.6M
Other Financing Round
$5.2M
Other Financing Round
$6.9M
Series B
$18M
Other Financing Round
$4.9M
Other Financing Round
$1.3M
Series C
$24.5M
Angel/Seed (2020): $5.6M with participation from Manta Ray Ventures LLC, Idinvest Partners, Seedcamp Ltd, Five Seasons Ventures Sarl, and backed.vc
Other Financing Round (2020): $5.2M, investors not publicly disclosed
Other Financing Round (2022): $6.9M, investors not publicly disclosed
Series B (2023): $18M featuring ECG Research, Five Seasons Ventures, BFG International, Backed VC, and Lever VC
Other Financing Round (2023): $4.9M backed by ITV
Other Financing Round (2024): $1.3M, investors not publicly disclosed
Series C (2024): $24.5M led by Planet First Partners
Key Investors in THIS
Planet First Partners
Planet First Partners is a growth equity platform that invests in and collaborates with disruptive entrepreneurs to scale tech-enabled businesses focused on sustainable practices.
Five Seasons Ventures
Five Seasons Ventures is the first European fund focused on investing across the food value chain, partnering with Food Tech entrepreneurs to build a more sustainable food system.
Lever VC
Lever VC is an investment firm focused on the future of food and agriculture, supporting entrepreneurs who are innovating in sustainable and efficient food production methods.
What's next for THIS?
With the successful closure of its latest funding round, THIS is well-positioned to accelerate its strategic expansion plans. The capital will likely be deployed to enhance production capacity, optimize supply chain logistics, and potentially explore new international markets where demand for sustainable protein is surging. Furthermore, the involvement of growth-focused investors suggests a long-term commitment to scaling the company's technological infrastructure and deepening its research and development capabilities. As the plant-based sector continues to evolve, THIS is poised to leverage its strong brand identity and institutional support to maintain its competitive edge, driving further innovation in the global food landscape while maximizing both social and economic returns.
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