What is Thirteen Lune?
Founded in 2020 and headquartered in California, Thirteen Lune operates as a specialized e-commerce destination dedicated to the discovery of beauty brands created by Black and Brown founders. The platform serves as a bridge, ensuring that high-quality, inclusive beauty products resonate with consumers of all backgrounds. By curating a marketplace that emphasizes representation and quality, Thirteen Lune has carved out a distinct niche in the competitive beauty landscape, effectively challenging traditional retail paradigms that have historically overlooked diverse founders. The company's business model leverages the growing demand for authentic, mission-driven consumer goods, providing these brands with the visibility and infrastructure necessary to scale effectively in a global market.
How much funding has Thirteen Lune raised?
Thirteen Lune has raised a total of $12M across 3 funding rounds:
Angel/Seed
$1M
Unspecified
$3M
Angel/Seed
$8M
Angel/Seed (2021): $1M with participation from Naomi Watts, Sean Combs, and Gwyneth Paltrow
Unspecified (2021): $3M led by Fearless Fund
Angel/Seed (2023): $8M, investors not publicly disclosed
Key Investors in Thirteen Lune
Fearless Fund
A venture capital firm focused on providing early-stage capital to women of color-led businesses, aiming to bridge the gap in institutional funding.
Naomi Watts
A prominent actress and entrepreneur who leverages her platform to support mission-driven consumer brands and inclusive retail initiatives.
Sean Combs
A highly influential entrepreneur and investor known for backing ventures that promote cultural representation and economic empowerment.
What's next for Thirteen Lune?
With the infusion of this latest capital, Thirteen Lune is well-positioned to accelerate its operational footprint and enhance its digital infrastructure. The strategic focus will likely shift toward deepening brand partnerships and expanding its omnichannel presence to reach a broader demographic. As the company matures, the emphasis will remain on scaling its supply chain capabilities and refining its customer acquisition strategies to maintain its competitive edge. Investors are closely monitoring how this influx of financing will translate into increased market share and the continued empowerment of underrepresented beauty entrepreneurs, setting the stage for potential future growth phases in the evolving retail ecosystem.
See full Thirteen Lune company page
