What is Thirdshelf?
Thirdshelf provides a customer loyalty program tailored for retail point-of-sale systems, including popular platforms like Lightspeed, Vend, and Heartland Retail. The service empowers businesses to incentivize customer spending, implement sophisticated loyalty rules, and execute targeted email promotions. Operating on a flexible pay-as-you-grow model, Thirdshelf allows retailers to commence operations at no initial cost, with fees scaling based on member enrollment. The company's core mission is to enhance repeat sales and expand the customer base for retailers through an intuitive and accessible platform.
How much funding has Thirdshelf raised?
Thirdshelf has raised a total of $1.4M across 2 funding rounds:
Other Financing Round
$551K
Angel/Seed
$800K
Other Financing Round (2016): $551K with participation from Otimo Retail and Inovia
Angel/Seed (2016): $800K led by Inovia and Interaction Ventures
Key Investors in Thirdshelf
Otimo Retail
Otimo Retail is an investment firm specializing in capital and strategic guidance for small to mid-sized technology companies in the retail software sector. They focus on enhancing retailer technology capabilities and offer support services like executive introductions and strategic direction.
Inovia
iNovia Capital is a full-stack venture firm founded in 2007, dedicated to partnering with founders to build enduring global technology companies. They emphasize a people-first approach to venture capital investing.
Interaction Ventures
Interaction Ventures is an entrepreneur-led fund targeting scalable technology ventures in the future of commerce, particularly at the angel and seed stages. They focus on exceptional teams with revenue traction in areas like SaaS, marketplaces, and e-commerce.
What's next for Thirdshelf?
With the infusion of major strategic investment, Thirdshelf is poised to further enhance its loyalty program capabilities and expand its market reach. The company's focus on integrating with leading POS systems and offering a scalable, cost-effective solution positions it for continued growth. Future developments will likely involve deepening integrations, refining loyalty rule engines, and potentially expanding into new retail segments or international markets, leveraging this capital to solidify its position as a key player in retail customer retention technology.
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