What is ThirdLove?
Founded in 2013, ThirdLove has redefined the intimate apparel sector by integrating proprietary data-driven technology with high-quality manufacturing. The company specializes in a comprehensive range of products, including bras, underwear, lingerie, and loungewear, distinguished by a focus on inclusivity and fit. Central to its value proposition is a sophisticated mobile application that empowers consumers to achieve precise measurements from the comfort of their homes, effectively bridging the gap between digital convenience and physical product satisfaction. This tech-enabled approach has allowed ThirdLove to capture significant market share, positioning it as a formidable challenger to legacy incumbents in the lingerie and loungewear categories.
How much funding has ThirdLove raised?
ThirdLove has raised a total of $82.6M across 5 funding rounds:
Angel/Seed
$5.6M
Series A
$8M
Unspecified
$55M
Debt
$2M
Debt
$12M
Angel/Seed (2013): $5.6M with participation from Andreessen Horowitz, Felicis Ventures, and New Enterprise Associates
Series A (2016): $8M led by New Enterprise Associates, TomorrowVentures, and Felicis Ventures
Unspecified (2019): $55M supported by Nancy Peretsman, Jeff Keswin, Valor Equity Partners, Katie Couric Media, Felicis Ventures, Allen & Company, Michael Zeisser, Susan Wojcicki, Tim Armstrong, L Catterton, and Anne Wojcicki
Debt (2020): $2M featuring PPP
Debt (2023): $12M backed by Second Avenue Capital Partners
Key Investors in ThirdLove
Felicis Ventures
Felicis is a Menlo Park-based venture capital firm that raises multistage funds to invest in early and growth-stage technology companies across sectors such as SaaS, AI, fintech, and consumer, typically leading seed and Series A rounds and supporting founders through scale-up and exit.
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates is a venture capital firm focused on helping entrepreneurs build businesses.
L Catterton
L Catterton is a global consumer-focused private equity firm headquartered in Greenwich, Connecticut, with a history of deploying capital through flagship buyout and growth strategies across consumer brands worldwide.
What's next for ThirdLove?
Looking ahead, the recent infusion of capital is expected to catalyze ThirdLove's strategic initiatives, particularly in supply chain optimization and omnichannel expansion. As the company moves beyond its initial growth phase, the focus will likely shift toward enhancing customer lifetime value and deepening brand loyalty through personalized digital experiences. The involvement of seasoned institutional investors suggests a long-term commitment to scaling the brand's footprint while maintaining the operational rigor necessary for sustained profitability. By prioritizing data-centric product development and agile inventory management, ThirdLove is well-positioned to navigate the evolving retail environment and capitalize on emerging consumer trends in the apparel space.
See full ThirdLove company page
