What is ThirdLove?
Founded in 2013, ThirdLove has established itself as a disruptive force in the women's intimate apparel sector. By integrating a mobile-first approach to sizing and fit, the company addresses long-standing consumer pain points in the bra and lingerie market. Its product portfolio, which spans bras, underwear, and loungewear, is supported by a data-driven infrastructure that allows for personalized customer experiences. As a vertically integrated brand, ThirdLove maintains tight control over its supply chain and customer feedback loops, positioning it as a leader in the modern D2C retail landscape.
How much funding has ThirdLove raised?
ThirdLove has raised a total of $82.6M across 5 funding rounds:
Angel/Seed
$5.6M
Series A
$8M
Unspecified
$55M
Debt
$2M
Debt
$12M
Angel/Seed (2013): $5.6M with participation from New Enterprise Associates, Andreessen Horowitz, and Felicis Ventures
Series A (2016): $8M led by Felicis Ventures, New Enterprise Associates, and TomorrowVentures
Unspecified (2019): $55M supported by Tim Armstrong, Nancy Peretsman, Anne Wojcicki, Susan Wojcicki, Felicis Ventures, Jeff Keswin, Allen & Company, Michael Zeisser, Valor Equity Partners, Katie Couric Media, and L Catterton
Debt (2020): $2M featuring PPP
Debt (2023): $12M backed by Second Avenue Capital Partners
Key Investors in ThirdLove
Felicis Ventures
Felicis is a Menlo Park-based venture capital firm that raises multi-stage funds to invest in early and growth-stage technology companies across sectors such as SaaS, AI, fintech, and consumer, typically leading seed and Series A rounds and supporting founders through scale-up and exit.
New Enterprise Associates
Established in 1977 and headquartered in Menlo Park, California, New Enterprise Associates (NEA) is a venture capital firm focused on helping entrepreneurs build businesses.
L Catterton
L Catterton is a global consumer-focused private equity firm headquartered in Greenwich, Connecticut, with a history of deploying capital through flagship buyout and growth strategies across the consumer brand landscape.
What's next for ThirdLove?
Looking ahead, ThirdLove is well-positioned to leverage its recent capital influx to deepen its market penetration and potentially expand its product ecosystem. The strategic focus will likely center on enhancing its digital platform capabilities and optimizing its omnichannel distribution strategy. Given the company's history of securing both equity and debt financing, management is expected to prioritize sustainable growth and operational efficiency. As the retail environment continues to evolve, ThirdLove's ability to maintain its technological edge while scaling its brand presence will be critical to its long-term success in the global consumer goods market.
See full ThirdLove company page
