What is ThirdLove?
ThirdLove is a digitally native apparel manufacturer specializing in women's bras, underwear, lingerie, loungewear, and nightwear. Founded in 2013 and headquartered in San Francisco, California, the company distinguishes itself through its innovative approach, including a mobile app designed to assist customers with at-home measurements. This focus on personalized fit and direct-to-consumer engagement has allowed ThirdLove to carve out a significant niche in the market, challenging traditional retail models with a data-driven and customer-centric strategy. The company's commitment to inclusivity and fit technology has been a cornerstone of its brand identity and market penetration.
How much funding has ThirdLove raised?
ThirdLove has raised a total of $82.6M across 5 funding rounds:
Angel/Seed
$5.6M
Series A
$8M
Unspecified
$55M
Debt
$2M
Debt
$12M
Angel/Seed (2013): $5.6M with participation from Andreessen Horowitz, Felicis Ventures, and New Enterprise Associates
Series A (2016): $8M led by TomorrowVentures, Felicis Ventures, and New Enterprise Associates
Unspecified (2019): $55M supported by Tim Armstrong, L Catterton, Felicis Ventures, Allen & Company, Michael Zeisser, Anne Wojcicki, Valor Equity Partners, Katie Couric Media, Jeff Keswin, Susan Wojcicki, and Nancy Peretsman
Debt (2020): $2M featuring PPP
Debt (2023): $12M backed by Second Avenue Capital Partners
Key Investors in ThirdLove
Second Avenue Capital Partners
Second Avenue Capital Partners is a firm specializing in asset-based loans for the retail and consumer products industry, providing customized capital solutions to middle-market companies.
L Catterton
L Catterton is a global consumer-focused private equity firm that has made numerous investments in consumer brands worldwide, deploying capital across various strategies.
Valor Equity Partners
Valor Equity Partners provides financial services focused on investment activities for businesses, with a specialization in venture capital and growth equity.
What's next for ThirdLove?
With the recent influx of $12M in strategic capital, ThirdLove is poised for further expansion and innovation. The company's history of securing substantial investment, including $82.6M in total, indicates a strong investor confidence in its business model and future prospects. This latest financing is likely to be directed towards enhancing its product development, expanding its marketing reach, and potentially exploring new product categories or international markets. The company's strategic focus on leveraging technology for a better customer experience, coupled with its established brand loyalty, positions it well for continued growth and market leadership in the evolving landscape of intimate apparel and loungewear.
See full ThirdLove company page
