What is ThirdLove?
ThirdLove is a direct-to-consumer brand specializing in women's intimate apparel, including bras, underwear, lingerie, loungewear, and nightwear. Founded in 2013 and headquartered in San Francisco, California, the company distinguishes itself through its innovative approach to fit and sizing. It offers a mobile app that guides customers through a self-measurement process, aiming to provide a personalized and comfortable shopping experience. This focus on technology-driven solutions addresses a common pain point in the traditional retail of intimate apparel, positioning ThirdLove as a leader in the evolving fashion tech landscape.
How much funding has ThirdLove raised?
ThirdLove has raised a total of $82.6M across 5 funding rounds:
Angel/Seed
$5.6M
Series A
$8M
Unspecified
$55M
Debt
$2M
Debt
$12M
Angel/Seed (2013): $5.6M with participation from New Enterprise Associates, Andreessen Horowitz, and Felicis Ventures
Series A (2016): $8M led by TomorrowVentures, New Enterprise Associates, and Felicis Ventures
Unspecified (2019): $55M supported by L Catterton, Susan Wojcicki, Felicis Ventures, Valor Equity Partners, Katie Couric Media, Nancy Peretsman, Allen & Company, Michael Zeisser, Jeff Keswin, Tim Armstrong, and Anne Wojcicki
Debt (2020): $2M featuring PPP
Debt (2023): $12M backed by Second Avenue Capital Partners
Key Investors in ThirdLove
Second Avenue Capital Partners
Second Avenue Capital Partners is a firm specializing in asset-based loans for the retail and consumer products industry, focusing on middle-market companies and leveraging a unique merchant perspective to unlock value in assets.
New Enterprise Associates
New Enterprise Associates (NEA) is a venture capital firm established in 1977, focused on helping entrepreneurs build businesses across various stages of growth.
Andreessen Horowitz
Andreessen Horowitz is a prominent venture capital firm known for investing in technology companies from seed to growth stages, often playing a significant role in shaping the future of the tech industry.
What's next for ThirdLove?
With the recent injection of $12M in a major strategic investment, ThirdLove is poised for accelerated growth and market penetration. The company's enterprise-level funding history, totaling $82.6M, indicates a strong trajectory and investor confidence. This capital is likely to be deployed towards enhancing its product line, expanding its digital marketing efforts, and potentially exploring new market segments or international expansion. The strategic nature of the recent financing suggests a focus on strengthening its competitive advantage and solidifying its position as a leader in the personalized apparel market.
See full ThirdLove company page
