What is The Side Deck?
The Side Deck operates as a specialized gaming cafe that serves as a nexus for the trading card game (TCG) community. By integrating a high-margin retail component—focused on popular franchises such as Yu-Gi-Oh, Pokemon, and Magic: The Gathering—with a curated hospitality experience, the company has carved out a distinct niche. Beyond the sale of rare cards and essential gaming accessories, the firm provides a dedicated physical infrastructure for organized play and social interaction. This dual-revenue stream, supported by premium espresso and coffee offerings, creates a sticky ecosystem that fosters long-term customer loyalty and consistent foot traffic in an increasingly digital-first gaming landscape.
How much funding has The Side Deck raised?
The Side Deck has raised a total of $27K across 1 funding round:
Debt
$27K
Debt (2021): $27K with participation from PPP
Key Investors in The Side Deck
PPP
Public-Private Partnership
What's next for The Side Deck?
Moving forward, the strategic deployment of the $27K will likely focus on scaling the company's physical footprint and enhancing its event-hosting capabilities. As the firm transitions through its current growth phase, management is expected to prioritize the optimization of supply chain logistics for rare card procurement and the expansion of its proprietary event management software. By deepening its commitment to the tabletop gaming community, The Side Deck aims to solidify its status as a premier destination for both competitive enthusiasts and casual players, effectively insulating its market share against broader retail volatility.
See full The Side Deck company page
