What is The Platform?
The Platform operates as a sophisticated digital marketplace that bridges the gap between consumers and the restaurant industry. By facilitating seamless food discovery and delivery services for over 6,000 establishments, the company has become an essential utility in the Egyptian food-tech sector. Its value proposition lies in its ability to streamline the ordering process, allowing users to filter by cuisine, mood, or location, while simultaneously providing restaurants with a high-traffic digital storefront. This dual-sided marketplace model has proven resilient, enabling the company to maintain high engagement levels across diverse demographics and geographic regions.
How much funding has The Platform raised?
The Platform has raised a total of $19.5M across 3 funding rounds:
Series A
$1.5M
Series B
$8M
Other Financing Round
$10M
Series A (2017): $1.5M with participation from Algebra Ventures
Series B (2020): $8M led by Hamad Al Homizi, Global Ventures, Tarek Sakr, and Algebra Ventures
Other Financing Round (2021): $10M supported by MARAKEZ, Fawry, and Luxor Capital Group
Key Investors in The Platform
Algebra Ventures
Algebra Ventures is a tech-focused venture capital firm based in Egypt, dedicated to partnering with bold and resilient founders to build transformative companies across Africa.
MARAKEZ
MaraKez is a leading mixed-use developer in Egypt, specializing in residential, commercial, and retail projects with a focus on innovative design and community engagement.
Fawry
Fawry is the leading Egyptian digital transformation and e-payments platform, offering comprehensive financial services to consumers and businesses through a variety of channels.
What's next for The Platform?
With the infusion of recent capital, The Platform is poised to accelerate its digital transformation initiatives and potentially integrate deeper financial services into its existing delivery framework. The involvement of strategic partners like Fawry suggests a clear roadmap toward embedding fintech solutions, such as integrated payment processing, directly into the user experience. Furthermore, the support from real estate developers like MARAKEZ indicates a potential expansion into physical-digital hybrid models, such as optimized delivery hubs or exclusive retail partnerships. As the company matures, the focus will likely shift toward operational efficiency, market penetration in secondary cities, and the potential for regional scalability, leveraging its established brand equity to maintain a competitive edge in the rapidly evolving food-tech landscape.
See full The Platform company page
