What is The Platform?
The Platform operates as a comprehensive online service dedicated to food discovery and ordering, serving a significant market with operations spanning multiple cities including Cairo, Alexandria, Hurghada, and Sharm El Sheikh. It facilitates seamless food delivery and dine-out experiences by allowing users to browse extensive menus from over 6,000 restaurants. Customers can filter options by mood, cuisine, area, or specific dishes, streamlining the ordering process and eliminating the need for traditional phone calls. The platform's user-friendly interface supports online order placement and real-time delivery tracking, ensuring a convenient and efficient customer journey. This focus on enhancing the user experience positions The Platform as a key player in the digital food service industry.
How much funding has The Platform raised?
The Platform has raised a total of $19.5M across 3 funding rounds:
Series A
$1.5M
Series B
$8M
Other Financing Round
$10M
Series A (2017): $1.5M with participation from Algebra Ventures
Series B (2020): $8M led by Algebra Ventures, Global Ventures, Tarek Sakr, and Hamad Al Homizi
Other Financing Round (2021): $10M supported by MARAKEZ, Fawry, and Luxor Capital Group
Key Investors in The Platform
Algebra Ventures
Algebra Ventures is a tech-focused venture capital firm based in Egypt, dedicated to partnering with bold and resilient founders to build transformative companies across Africa. With over $825 million invested in more than 35 portfolio companies, Algebra Ventures provides not just capital but also strategic guidance, talent development, and access to co-investors.
MARAKEZ
MaraKez is a leading mixed-use developer in Egypt, specializing in residential, commercial, and retail projects. Their portfolio includes high-end residential buildings, dynamic office spaces, and expansive shopping malls, catering to a diverse clientele ranging from families to entrepreneurs.
Fawry
Fawry, founded in 2008 and headquartered in Cairo, Egypt, is the Leading Egyptian Digital Transformation & E-Payments Platform, offering financial services to consumers and businesses through more different locations and a variety of channels.
What's next for The Platform?
The recent major strategic investment signals a pivotal phase for The Platform, likely aimed at expanding its operational footprint, enhancing its technological infrastructure, and potentially exploring new market verticals. This infusion of capital is expected to fuel further innovation in its service offerings, strengthen its competitive edge against rivals, and solidify its position as a leader in the online food ordering and discovery market. Strategic partnerships and further technological advancements will be crucial for sustained growth and market penetration.
See full The Platform company page
