What is The FORM?
The FORM is at the forefront of wearable technology for swimmers and triathletes. Its flagship product, the FORM Smart Swim Goggles, integrates an augmented reality display directly into the goggle lens. This innovative feature provides real-time metrics such as pace, distance, stroke count, and stroke rate, allowing athletes to monitor their performance without interrupting their workout. The company aims to enhance training efficiency and provide actionable insights for competitive and recreational swimmers alike.
How much funding has The FORM raised?
The FORM has raised a total of $8.5M across 1 funding round:
Series A
$8.5M
Series A (2020): $8.5M with participation from Silicon Valley Bank
Key Investors in The FORM
Silicon Valley Bank
Silicon Valley Bank is a prominent financial institution specializing in commercial and private banking services, with a strong focus on technology and innovation-driven companies. Their investment in The FORM likely signals confidence in the company's disruptive technology and market potential within the sports tech sector.
What's next for The FORM?
With this latest round of enterprise-level financing, The FORM is poised for accelerated growth and product development. The strategic investment suggests a focus on expanding market reach and potentially integrating further technological advancements into their smart eyewear. Future initiatives may include enhancing the AR display capabilities, broadening the range of trackable metrics, and forging deeper partnerships within the sports technology and professional athletic communities. This capital infusion is expected to solidify The FORM's position as a leader in the swim tech industry.
See full The FORM company page
