What is The Cloud?
Headquartered in Abu Dhabi, The Cloud operates as a sophisticated virtual kitchen startup, effectively bridging the gap between traditional culinary operations and modern digital delivery demands. By providing a comprehensive platform for food brands to scale without the overhead of physical storefronts, the company has established a dominant market position. Its business model focuses on high-efficiency kitchen management, data-driven menu optimization, and seamless integration with major delivery aggregators, making it an essential partner for food entrepreneurs looking to capture market share in a rapidly digitizing economy.
How much funding has The Cloud raised?
The Cloud has raised a total of $22M across 2 funding rounds:
Series A
$10M
Series B
$12M
Series A (2022): $10M with participation from Middle East Venture Partners, Olayan Financing Company, and Rua Growth Fund
Series B (2024): $12M led by MENA Moonshots
Key Investors in The Cloud
MENA Moonshots
MENA Moonshots is a boutique early-stage investor based in Dubai, specializing in funding, strategy design, and operational mentorship for startups with the potential to redefine industries.
Middle East Venture Partners
Middle East Venture Partners (MEVP) provides early and growth-stage funding to exceptional technology founders, aiming to foster innovation in tech and society.
Rua Growth Fund
Rua Growth Fund leverages over 100 years of combined experience in investments, technology, operations, and entrepreneurship to spearhead the next wave of tech ventures in Saudi Arabia.
What's next for The Cloud?
With the successful closure of its latest financing round, The Cloud is poised to enter a new phase of aggressive expansion. The strategic roadmap likely involves deepening its penetration in the Saudi Arabian and broader MENA markets, where demand for delivery-first food solutions is surging. Future initiatives will likely prioritize the integration of advanced automation technologies within its kitchen facilities to drive margin expansion and operational excellence. Furthermore, the company is expected to continue its focus on strategic partnerships, ensuring that its platform remains the preferred choice for both emerging food brands and established culinary enterprises seeking to navigate the complexities of the digital-first food industry.
See full The Cloud company page
