What is The Cloud?
Based in Abu Dhabi, The Cloud operates as a sophisticated virtual kitchen start-up, effectively bridging the gap between traditional culinary operations and modern digital delivery platforms. By leveraging a cloud-based infrastructure, the company enables restaurants to scale their delivery reach without the overhead of physical dining spaces. This model positions The Cloud as a pivotal player in the regional food-tech ecosystem, providing essential services that streamline logistics, menu management, and customer acquisition for its partners. The firm's market position is defined by its ability to integrate high-growth technology with the operational demands of the food service industry, creating a scalable framework for future expansion.
How much funding has The Cloud raised?
The Cloud has raised a total of $22M across 2 funding rounds:
Series A
$10M
Series B
$12M
Series A (2022): $10M with participation from Rua Growth Fund, Olayan Financing Company, and Middle East Venture Partners
Series B (2024): $12M led by MENA Moonshots
Key Investors in The Cloud
MENA Moonshots
MENA Moonshots is a boutique early-stage investor based in Dubai, specializing in funding, strategy design, and operational mentorship for startups with the potential to redefine industries.
Rua Growth Fund
Rua Growth Fund leverages over 100 years of combined experience in investments, technology, operations, and entrepreneurship to spearhead the next wave of tech ventures in Saudi Arabia.
Middle East Venture Partners
Middle East Venture Partners provides early and growth-stage funding to exceptional technology founders, aiming to foster innovation in tech and society through patient capital and strategic partnership.
What's next for The Cloud?
With the successful closure of this latest funding round, The Cloud is poised to enter a new phase of enterprise-level development. The strategic focus will likely shift toward deepening its market penetration in key urban centers and refining its proprietary technology stack to improve unit economics. As the company scales, it will need to navigate the complexities of cross-border operations while maintaining the agility that defined its early-stage success. Investors are expected to prioritize sustainable growth and the continued optimization of the company's virtual kitchen network, ensuring that The Cloud remains at the forefront of the digital food revolution in the MENA region.
See full The Cloud company page
