What is Cann?
Founded in 2019, Cann operates at the intersection of the beverage industry and the burgeoning cannabis market. The company specializes in low-dose, social-tonic beverages designed to offer a sophisticated alternative to alcohol. By focusing on high-quality ingredients and precise dosing, Cann has carved out a distinct niche among health-conscious consumers seeking controlled, social experiences. The company's business model relies on a direct-to-consumer and retail distribution strategy, allowing it to navigate complex regulatory environments while maintaining a premium brand identity that resonates with modern lifestyle trends.
How much funding has Cann raised?
Cann has raised a total of $32M across 2 funding rounds:
Angel/Seed
$5M
Series A
$27M
Angel/Seed (2020): $5M with participation from Imaginary Ventures and M10 Partners
Series A (2022): $27M led by Imaginary Ventures, Adam Devine, Zoey Deutch, and Nina Dobrev
Key Investors in Cann
Imaginary Ventures
Imaginary Ventures is a prominent venture capital firm located in New York City, specializing in investments in transformative consumer businesses. The firm focuses on identifying and supporting companies that are poised to define future generations.
Adam Devine
A prominent individual investor and media personality providing strategic capital and brand visibility to high-growth consumer startups.
Zoey Deutch
An influential individual investor and stakeholder focused on supporting innovative brands within the lifestyle and wellness sectors.
What's next for Cann?
With this major enterprise-level funding, Cann is expected to prioritize supply chain optimization and geographic expansion into new legal markets. The strategic allocation of capital will likely support increased marketing efforts to capture a larger share of the functional beverage market. As the company matures, the focus will shift toward product diversification and strengthening its retail partnerships, ensuring that Cann remains a dominant force in the cannabis-infused beverage space. Investors are closely watching how the firm utilizes this liquidity to navigate the competitive landscape and achieve long-term, sustainable growth.
See full Cann company page
