What is B12?
B12, formerly known as Unlimited Labs, Inc., operates as a sophisticated software company based in New York. The firm specializes in an innovative human-assisted AI platform designed to streamline the creation of custom websites. By effectively orchestrating both human talent and advanced technology, B12 provides a seamless, high-efficiency solution for teams and clients alike. This hybrid model addresses the growing demand for professional-grade digital presence without the friction typically associated with traditional development cycles. As an enterprise-level solution, B12 is positioned at the intersection of artificial intelligence, SaaS, and professional services, enabling businesses to scale their digital operations with unprecedented agility.
How much funding has B12 raised?
B12 has raised a total of $28.1M across 2 funding rounds:
Series A
$12.4M
Unspecified
$15.7M
Series A (2016): $12.4M with participation from Founder Collective, Breyer Capital, SV Angel, and General Catalyst Partners
Unspecified (2021): $15.7M led by Breyer Capital, General Catalyst, Tola Capital, and Naval Ravikant
Key Investors in B12
Breyer Capital
Breyer Capital is an independent global venture capital and private equity investor focusing on long-term, idea-driven investments in AI and machine learning.
General Catalyst
General Catalyst is a venture capital firm that partners with founders to accelerate growth and build enduring enterprises across technology and enterprise software sectors.
Founder Collective
Founder Collective is a venture capital fund focused on seed and pre-seed investments, emphasizing capital efficiency and long-term founder alignment.
What's next for B12?
With the infusion of $15.7M, B12 is well-positioned to accelerate its product roadmap and expand its market footprint. The company is expected to focus on deepening its AI capabilities, potentially integrating more complex automation features that further reduce the time-to-market for enterprise clients. Strategic priorities likely include enhancing the platform's scalability, broadening its service offerings to include more comprehensive digital business tools, and strengthening its competitive moat in the crowded enterprise software landscape. As B12 matures, the focus will shift toward long-term sustainability and market dominance, leveraging its existing network of high-profile investors to navigate the complexities of scaling a technology-first organization in a rapidly evolving digital economy.
See full B12 company page
