What is Terminus?
Terminus operates as the industry's only comprehensive account-based marketing platform designed specifically to drive revenue growth. By providing marketers with the tools necessary to orchestrate complex B2B campaigns, the company enables a sustainable competitive advantage in an increasingly crowded digital landscape. As the category creator, Terminus has effectively bridged the gap between marketing activity and actual revenue impact, positioning itself as an essential component of the modern enterprise technology stack. Its platform architecture is built to support the sophisticated needs of revenue teams, ensuring that marketing efforts are directly aligned with sales outcomes and long-term business objectives.
How much funding has Terminus raised?
Terminus has raised a total of $107.8M across 4 funding rounds:
Series A
$7.5M
Series B
$10.3M
Debt
$45K
Series C
$90M
Series A (2016): $7.5M with participation from Edison Partners, Hyde Park Venture Partners, Arthur Ventures, and Knoll Ventures
Series B (2017): $10.3M led by Knoll Ventures, High Alpha, Arthur Ventures, Edison Partners, HubSpot, Vine St. Ventures, Atlanta Ventures, and Hyde Park Venture Partners
Debt (2021): $45K supported by PPP
Series C (2021): $90M featuring Edison Partners Pty Limited, Great Hill Partners, Hallett Capital, and Atlanta Ventures
Key Investors in Terminus
Great Hill Partners
A Boston-based private equity firm that specializes in financing the acquisition, recapitalization, and expansion of high-growth companies across the software and internet industries.
Atlanta Ventures
An investment firm that empowers entrepreneurs in the Southeastern United States by providing community, content, and capital to help launch and scale subscription-based businesses.
Arthur Ventures
An early growth capital firm that specializes in leading investments in B2B software companies across the U.S. and Canada, focusing on maximizing value during the growth phase.
What's next for Terminus?
With the recent influx of capital, Terminus is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise software market. The strategic focus will likely center on enhancing AI-driven engagement capabilities and deepening integrations within the broader CRM ecosystem. By leveraging its established reputation as an ABM leader, the company is poised to capture additional market share, further refining its ability to deliver measurable ROI for its client base. Future growth initiatives will likely prioritize scaling operations to meet the increasing demand for data-backed, account-centric marketing strategies in a post-digital transformation economy.
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