What is Terminus?
Terminus positions itself as the industry's sole true account-based marketing (ABM) platform designed for revenue growth. As a pioneer in the ABM category, the company's core mission is to equip marketing professionals with the tools necessary to drive tangible revenue impact, thereby securing a sustainable growth advantage in a competitive landscape. The platform aims to provide a comprehensive solution for businesses looking to refine their marketing strategies and achieve measurable results.
How much funding has Terminus raised?
Terminus has raised a total of $107.8M across 4 funding rounds:
Series A
$7.5M
Series B
$10.3M
Debt
$45K
Series C
$90M
Series A (2016): $7.5M with participation from Knoll Ventures, Hyde Park Venture Partners, Edison Partners, and Arthur Ventures
Series B (2017): $10.3M led by Hyde Park Venture Partners, HubSpot, Knoll Ventures, Atlanta Ventures, Arthur Ventures, Vine St. Ventures, Edison Partners, and High Alpha
Debt (2021): $45K supported by PPP
Series C (2021): $90M featuring Hallett Capital, Atlanta Ventures, Great Hill Partners, and Edison Partners Pty Limited
Key Investors in Terminus
Hallett Capital
Hallett Capital is an investment firm that likely focuses on providing capital to companies within the technology and venture sectors, potentially specializing in strategic growth investments.
Great Hill Partners
Great Hill Partners is a Boston-based private equity firm that finances the acquisition, recapitalisation, or expansion of growth companies across various technology and internet-focused industries.
Atlanta Ventures
Atlanta Ventures empowers entrepreneurs in the Southeastern United States by providing community, content, and capital to help them launch and grow their companies, with a focus on subscription businesses.
What's next for Terminus?
The substantial enterprise-level funding and recent strategic investment indicate Terminus is likely in a scaling phase, focusing on expanding its market reach and enhancing its platform capabilities. This capital infusion is expected to support product development, sales and marketing initiatives, and potentially strategic acquisitions. The company's trajectory suggests a continued focus on solidifying its leadership in the ABM space and driving further revenue growth for its clients.
See full Terminus company page
