What is Terminus?
Terminus operates as the industrys only true account-based marketing platform designed specifically for revenue growth. By providing a comprehensive suite of tools that align marketing and sales efforts, the company enables enterprises to identify, engage, and convert high-value accounts with precision. As the category pioneer, Terminus has established a robust market presence, helping organizations move beyond traditional lead generation to a more strategic, account-centric model that directly impacts the bottom line. Its platform serves as a critical infrastructure for modern revenue teams seeking to optimize their go-to-market strategies in an increasingly competitive digital landscape.
How much funding has Terminus raised?
Terminus has raised a total of $107.8M across 4 funding rounds:
Series A
$7.5M
Series B
$10.3M
Debt
$45K
Series C
$90M
Series A (2016): $7.5M with participation from Knoll Ventures, Edison Partners, Hyde Park Venture Partners, and Arthur Ventures
Series B (2017): $10.3M led by Atlanta Ventures, Edison Partners, Knoll Ventures, Hyde Park Venture Partners, High Alpha, HubSpot, Arthur Ventures, and Vine St. Ventures
Debt (2021): $45K supported by PPP
Series C (2021): $90M featuring Atlanta Ventures, Edison Partners Pty Limited, Hallett Capital, and Great Hill Partners
Key Investors in Terminus
Atlanta Ventures
Atlanta Ventures empowers entrepreneurs in the Southeastern United States by providing community, content, and capital to help them launch and grow their companies.
Great Hill Partners
Great Hill Partners is a Boston-based private equity firm that has raised over many billions in commitments since inception to finance the acquisition, recapitalisation, or expansion of growth companies.
High Alpha
High Alpha is a venture firm that creates and funds B2B SaaS companies, partnering with founders to build businesses that reach their full potential.
What's next for Terminus?
With the infusion of $90M, Terminus is well-positioned to accelerate its product roadmap and expand its footprint within the enterprise software ecosystem. The strategic backing from institutional investors suggests a focus on scaling operations, enhancing AI-driven engagement capabilities, and deepening integrations within the broader CRM and sales enablement stack. As the company continues to mature, the focus will likely shift toward maintaining its leadership in the ABM category while exploring new avenues for revenue impact, ensuring that its platform remains an indispensable asset for global marketing teams aiming for sustainable, long-term growth.
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