What is Tenjin?
Tenjin operates as a growth data infrastructure platform, empowering developers and marketers with a unified solution for mobile app analytics, attribution, and ad network data aggregation. Its unique offering includes a data warehousing capability, granting direct access to user-level data. By integrating cost data from leading advertising sources with both in-app purchase (IAP) and ad revenue, Tenjin provides marketers with precise insights into the return on investment (ROI) for individual users. The San Francisco-based company, a graduate of the Y Combinator program, serves a diverse clientele ranging from Fortune 1000 enterprises to independent developers, including notable names such as Voodoo and Natural Motion.
How much funding has Tenjin raised?
Tenjin has raised a total of $2.5M across 1 funding round:
Unspecified
$2.5M
Unspecified (2016): $2.5M, investors not publicly disclosed
What's next for Tenjin?
With the recent infusion of major strategic capital, Tenjin is poised for accelerated growth and market penetration. The company's focus on providing granular ROI insights positions it as a critical partner for mobile app businesses aiming to optimize their marketing spend and user acquisition strategies. Future developments are likely to center on enhancing its data aggregation capabilities, expanding its analytics suite, and potentially forging new partnerships within the ad tech and mobile gaming ecosystems. This substantial backing indicates strong investor confidence in Tenjin's business model and its capacity to address the evolving needs of the mobile advertising landscape.
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