What is Tengrade?
Tengrade operates as a social rating tool designed for businesses and individual consumers. For businesses, particularly consumer brands, Tengrade offers "Tornado" survey and "Rate & Share" widgets to collect market intelligence from their audience using advanced tools. For individuals, Tengrade facilitates the quick and easy gathering of opinions from friends on an unlimited number of hashtag topics, rated on a scale of 0-10, directly within platforms like Facebook and Twitter. The company's mission is to establish itself as the world's central database for popularity ratings across a wide spectrum of topics, from consumer goods to politics and pop culture. Ratings are tracked over time on tengrade.com, akin to stock market performance, illustrating shifts in popularity in response to news and events. Tengrade's analytics provide insights into global sentiment as well as the opinions of specific subsets, such as friends or demographically similar groups, offering more relevant data than broad consumer universe insights. Each user develops a unique "Tornado" profile based on their ratings, offering a snapshot of their general outlook and preferences.
How much funding has Tengrade raised?
Tengrade has raised a total of $570K across 1 funding round:
Unspecified
$570K
Unspecified (2013): $570K, investors not publicly disclosed
What's next for Tengrade?
The recent major strategic investment in Tengrade signals a pivotal phase for the company, likely aimed at scaling its operations and expanding its market reach. This capital infusion is expected to fuel further development of its social rating technology and enhance its data analytics capabilities. Tengrade's focus on becoming a central repository for popularity ratings positions it to capitalize on the growing demand for nuanced consumer insights and trend analysis. The company's ability to track topic popularity over time and segment audience opinions provides a unique value proposition for brands seeking to understand their market more deeply. Future growth will likely involve strengthening its platform, increasing user engagement, and forging strategic partnerships to broaden its data collection and dissemination.
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