What is Tapad?
Tapad Inc. is recognized for its pioneering unified, cross-device solutions that enable brands and marketers to connect with consumers accurately and with privacy consciousness. The company's proprietary Tapad Device Graph is central to its operations, linking millions of consumers across billions of devices. Established as a gold standard in the ad tech ecosystem, Tapad's technology is trusted by major global brands. The company, headquartered in New York, has expanded its reach with offices in numerous international locations. Tapad's commitment to innovation and market leadership has been acknowledged through various accolades, including recognition from Forbes, Deloitte, and Entrepreneur.
How much funding has Tapad raised?
Tapad has raised a total of $20.7M across 2 funding rounds:
Private Equity
$2.2M
Series B
$18.5M
Private Equity (2014): $2.2M with participation from Firstmark Capital
Series B (2015): $18.5M led by FirstMark Capital, Avalon Ventures, Firsthand Technology Value Fund, Zanadu Capital Partners, Silicon Valley Bank, Knight Enterprise Fund, Blue Cloud Ventures, and G&H Partners
Key Investors in Tapad
FirstMark Capital
FirstMark Capital is a venture capital firm based in New York City, specializing in information and document management. They focus on providing capital to companies in the technology sector, aiming to support growth and innovation.
Avalon Ventures
Avalon Ventures is a venture capital firm with over three decades of experience, concentrating on seed and early-stage companies, particularly in life sciences and information technology. They are known for their entrepreneurial approach and commitment to fostering disruptive ideas.
Firsthand Technology Value Fund
Firsthand Technology Value Fund is a publicly traded venture capital fund that invests in private technology and cleantech companies across various maturity stages. They aim for profitable exits through IPOs or acquisitions, having previously invested in notable companies like Facebook and Twitter.
What's next for Tapad?
The substantial enterprise-level capital and recent strategic investment indicate Tapad is poised for continued expansion and technological development. This backing will likely fuel further enhancement of its Device Graph capabilities and broader market penetration. As a company that was acquired by the Telenor Group, Tapad's strategic direction may involve deeper integration with Telenor's extensive mobile subscriber base, offering new avenues for cross-device marketing and data insights. Future growth will likely focus on leveraging its established reputation and technological prowess to address evolving consumer privacy regulations and the increasing demand for unified customer views across digital touchpoints.
See full Tapad company page
