What is Tapad?
Tapad Inc. is a marketing technology company recognized for its advanced, unified cross-device solutions. Its core offering, the Tapad Device Graph, links millions of consumers across billions of devices, providing a privacy-conscious and unified approach for brands and marketers to connect with audiences across various screens. Established as a gold standard in the ad tech ecosystem, Tapad's technology is trusted by major global brands. The company, headquartered in New York, also maintains offices in numerous international locations. Tapad has received multiple accolades, including recognition from Forbes, Deloitte, and Entrepreneur.
How much funding has Tapad raised?
Tapad has raised a total of $20.7M across 2 funding rounds:
Private Equity
$2.2M
Series B
$18.5M
Private Equity (2014): $2.2M with participation from Firstmark Capital
Series B (2015): $18.5M led by Blue Cloud Ventures, FirstMark Capital, Firsthand Technology Value Fund, Avalon Ventures, Zanadu Capital Partners, Silicon Valley Bank, Knight Enterprise Fund, and G&H Partners
Key Investors in Tapad
Blue Cloud Ventures
Blue Cloud Ventures is a venture capital firm that specializes in providing expansion capital to leading cloud software companies, focusing on collaboration with visionary entrepreneurs and maintaining a flexible investment approach.
FirstMark Capital
FirstMark Capital is a venture capital firm that invests in early-stage technology companies, known for its deep operational expertise and focus on building category-defining businesses.
Firsthand Technology Value Fund
Firsthand Technology Value Fund is a publicly traded venture capital fund that invests in private technology and cleantech companies, aiming for profitable exits through IPOs or acquisitions.
What's next for Tapad?
Following its acquisition by Telenor Group in 2016, Tapad's strategic direction is now integrated within one of the world's largest mobile operators. The recent major strategic investment, detailed as $18.5M, suggests a continued focus on enhancing its cross-device capabilities and data intelligence. This capital will likely support Telenor's broader digital advertising initiatives and Tapad's ongoing efforts to refine its unified identity solutions, aiming to maintain its leadership in a rapidly evolving martech landscape. The company's trajectory indicates a strong emphasis on data privacy and technological advancement to meet the demands of enterprise-level marketing.
See full Tapad company page
