What is Tapad?
Tapad Inc. operates at the intersection of big data and digital advertising, providing a sophisticated, unified approach to cross-device identity resolution. Its core product, the Tapad Device Graph, allows brands to connect with consumers seamlessly across screens, bridging the gap between disparate digital touchpoints. By maintaining a privacy-first architecture, the company has become an essential partner for the world's largest brands, facilitating more effective and measurable marketing campaigns. Following its acquisition by Telenor in 2016, Tapad continues to leverage its technological prowess to drive innovation in mobile-first consumer engagement, maintaining its status as a leader in the marketing technology space.
How much funding has Tapad raised?
Tapad has raised a total of $20.7M across 2 funding rounds:
Private Equity
$2.2M
Series B
$18.5M
Private Equity (2014): $2.2M with participation from Firstmark Capital
Series B (2015): $18.5M led by Knight Enterprise Fund, Firsthand Technology Value Fund, Blue Cloud Ventures, Avalon Ventures, FirstMark Capital, G&H Partners, Zanadu Capital Partners, and Silicon Valley Bank
Key Investors in Tapad
FirstMark Capital
FirstMark is an early-stage venture capital firm headquartered in New York City that backs exceptional founders and provides a platform designed to accelerate growth through transformative access to networks and talent.
Firsthand Technology Value Fund
A publicly traded venture capital fund that provides private technology and cleantech companies with venture funding and working capital, primarily in the form of equity investments.
Knight Enterprise Fund
A national foundation with strong local roots that invests in journalism, the arts, and the success of cities to foster informed and engaged communities.
What's next for Tapad?
Following its integration into the Telenor Group, Tapad is positioned to further scale its identity resolution capabilities within the global telecommunications infrastructure. The strategic alignment with a major mobile operator provides Tapad with unique access to subscriber data and international market reach, reinforcing its competitive advantage. Future growth will likely focus on deepening the integration of the Device Graph into broader enterprise software suites, enhancing the precision of cross-channel attribution, and navigating the evolving regulatory landscape regarding data privacy. As the digital advertising industry shifts toward cookieless environments, Tapad's deterministic identity solutions remain a critical asset for maintaining marketing efficacy and consumer trust.
See full Tapad company page
